Generative Engine Optimisation Services

Generative engine optimisation (GEO) makes your pages the ones an AI answer quotes and links to when someone asks ChatGPT, Gemini, Perplexity, Copilot or Google AI Overviews about what you sell. Perth Digital Edge is a generative engine optimisation agency in Wanneroo working with businesses across Australia, inside SEO campaigns from $2,000 a month with no lock-in contract, and we count the citations your site earns on each platform so you can see the work moving.

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Research Based

Built on the KDD 2024 GEO study

From $2,000

A month, no lock-in contract

Free AI check

Before you spend a cent

Generative engine optimisation services by Perth Digital Edge: a customer question split into smaller searches by query fan-out, an AI answer written from the pages retrieved, and your page cited as one of its sources, with 1,732 AI answer citations for Westside Auto Wholesale

Certified partners

Awards & recognition

What Generative Engine Optimisation Is

A search engine ranks a list of pages. A generative engine reads several pages, writes one answer and credits a handful of them as sources. Generative engine optimisation, or GEO, is the work of being one of those sources, with your figures, your prices and your name carried into the answer and a link back to your site.

Unlike traditional SEO, which focuses on where a page ranks, GEO focuses on whether the page is quoted. The two overlap, because Google AI Overviews, Google AI Mode, ChatGPT search, Perplexity and Copilot all lean on search indexes to find their sources. You may also hear it called answer engine optimisation. The name matters less than the job: making your pages the clearest, best supported answer AI systems can find.

✓Traditional SEO focuses on

✓

Rankings in traditional search results

✓

Clicks from traditional search engines

✓

Keywords and the pages that target them

✓

Traditional search rankings and impressions

✓

One results page for each search

✓GEO focuses on

✓

Citations and brand mentions inside AI generated answers

✓

Being one of the few sources an answer credits

✓

Questions, context and direct answers

✓

Share of voice across repeated prompts

✓

Answers built from many searches at once

The Research Behind GEO

The term comes from a 2023 paper by researchers at Princeton University and IIT Delhi, published at the KDD conference in 2024. They rewrote pages in different ways and measured how much of each page generative engines used in their AI generated responses.

Three changes worked best: citing sources, adding quotations from named people and adding statistics. Each lifted visibility by around 30 to 40 percent in their tests, and making the text more fluent helped too. Keyword stuffing, the old SEO habit, offered little to no improvement.

That finding shapes our content strategy. For generative search, content quality means high quality content that is specific, attributed and easy to lift: a figure with its source, a quote with a name, a direct answer under a clear heading. You can read the paper on arXiv.

GEO study, Aggarwal et al., KDD 2024 Visibility gain

Citing sources30 to 40%

Adding quotations30 to 40%

Adding statistics30 to 40%

Improving fluency15 to 30%

Keyword stuffingLittle or none

Relative improvements on the paper’s visibility measures. Results vary by topic and engine.

How A Generative Engine Chooses Its Sources

Get a free GEO audit

STEP 01

Query Fan-Out

A long question is split into several smaller searches run at once. Google calls this query fan-out in AI Mode, and ChatGPT search, Perplexity and Copilot work in a similar way.

STEP 02

Retrieval

Each search returns pages from an index, and the engine pulls passages from them. This is retrieval augmented generation: the model writes from what it retrieves, not only from what it learned in training.

STEP 03

Passage Selection

The passages that answer each part most directly win. A price, timeframe or suburb in one plain sentence under a clear heading is easy to lift. The same fact buried in a sales pitch is not.

STEP 04

Corroboration

The engine prefers facts other sources agree with. Reviews, directories, industry publications and forum answers that describe you the same way make you a safer source to quote.

What Our GEO Services Change

Six pieces of GEO work for AI powered discovery, each mapped to a step above. Most businesses need all six, in roughly this order, and every one builds on SEO fundamentals you may already have.

Answer First Passages

Service pages rewritten so each customer question is answered in the first sentence or two under a clear heading, with the detail and the sales case after it. Structuring content this way suits readers and machines alike.

Figures, Quotes And Sources

Prices, timeframes and results stated as numbers with their source and date, plus short quotes from your owner or senior team that an answer can attribute by name.

Entity Optimisation

Your business name, ABN, address, services and service areas made consistent across your site, Google Business Profile, Bing Places and the directories AI tools read, building the entity authority that helps AI models recognise one clear business.

AI Crawler Access

robots.txt, firewall and CDN rules checked, with log file analysis to confirm AI crawlers actually reach your pages. We often find a security setting quietly blocking them.

Technical SEO →

Structured Data

Organisation, LocalBusiness, Service, Product and FAQ markup that matches what each page says, improving machine readability without claiming anything the page doesn’t.

Schema generator →

Off Site Authority

Digital PR, supplier and association listings, and genuine answers where your customers ask questions, so brand mentions beyond your site back up what it says.

Link building →

The AI Crawlers We Check For

AI search platforms can only quote a page their crawlers can reach. We check robots.txt, firewall and CDN rules for each one, then use log file analysis to confirm they’re visiting, which pages they request and whether they hit errors. Blocking a training crawler is a business choice. Blocking a search crawler by accident costs you citations.

Check your AI crawler access

OpenAI: OAI-SearchBot And GPTBot

OAI-SearchBot finds pages for ChatGPT search answers. GPTBot collects content for training. They’re controlled separately, so you can allow one and block the other.

Anthropic: Claude-SearchBot, Claude-User And ClaudeBot

Claude-SearchBot improves Claude’s search results, Claude-User fetches a page when someone asks Claude to, and ClaudeBot gathers content for model development.

Perplexity: PerplexityBot

Indexes pages for Perplexity’s answers. Perplexity shows its sources beside every answer, so access here turns directly into visible AI citations.

Google And Bing: Googlebot And Bingbot

Google AI Overviews and AI Mode use pages Googlebot already crawls. Google-Extended only controls use in Gemini training and doesn’t affect Search. Bingbot feeds Microsoft Copilot.

Your search strategy, layer by layer How we plan it

SEO fundamentalsRequired

Technical SEO and crawler accessRequired

AI SEO across platformsWider service

GEO writing and entitiesSpecialist layer

Digital PR and brand mentionsBuilds authority

Paid mediaOptional

GEO efforts sit on top of SEO. Without the bottom layers, the top one has nothing to stand on.

Where GEO Sits In Your Search Strategy

GEO doesn’t replace SEO. AI Overviews draw on pages Google has already crawled and ranked, and ChatGPT search leans on a search index too, so a site that can’t rank rarely gets quoted. The basics of search engine optimisation, technical SEO, internal linking and earned links are the foundation every GEO campaign stands on.

Our AI SEO page covers the wider service: which AI platforms Australians use, local AI answers and how AI visibility fits your marketing. This page goes deeper into GEO itself, the writing, entity and source work that decides whether your page is the one quoted. We run both inside the same campaign, so you won’t pay a GEO agency and an SEO agency separately.

Treat GEO as a layer of your search strategy for AI driven discovery, not a separate channel. Content marketing, paid media and growth marketing feed the same signals: branded searches and mentions.

How We Measure GEO Success

Brand visibility in AI powered search rarely comes with a click attached, and citation counts move every time answers are regenerated. So we measure AI visibility over repeated prompts and months, never from one screenshot.

Ahrefs

AI Citations By Platform And Page

Ahrefs, where we are an Agency Partner, counts how often AI answers cite your domain and which pages they cite, split by Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot.

Prompt panel

Share Of Voice Across Repeated Prompts

Ten questions your customers ask, put to each assistant every month and repeated, with every cited source recorded, yours and your competitors’. That’s how we connect AI visibility to who actually wins the answer.

GA4

Referral Visits From AI Engines

Google Analytics 4 separates visits from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com, so we see which pages AI tools send people to and whether they enquire.

Search Console

Branded Search Volume

When your brand appears in AI answers, more people often search your name afterwards. Google counts AI Overview appearances inside normal web search totals, so branded searches are one of the clearer signals.

Citations Our Clients Already Earn

On 4 October 2026 Ahrefs counted 1,732 AI answer citations of Westside Auto Wholesale, a Perth used car dealership and long term client, drawn from 269 of its pages. Slide & Glide, a Perth garage door installer, had 481 citations from 52 pages. Counts move as answers are regenerated, and our own site went from 301 citations on 11 September to 191 on 4 October, so we judge the trend over months.

1,732AI answer citationsWestside Auto Wholesale, 4 Oct 2026

386Google AI Overview citationsWestside Auto Wholesale, 4 Oct 2026

481AI answer citationsSlide & Glide, 4 Oct 2026

269Pages quoted by AIWestside Auto Wholesale, 4 Oct 2026

See the case studies →

Brands We’ve Worked With

From trades and retailers to tourism, finance and local government, these are businesses we have built websites for, ranked or advertised. Tap any logo to read the case study.

What GEO Services Cost

GEO sits inside our SEO campaigns rather than being sold as an extra, so the GEO agency cost is our SEO pricing. Every engagement starts with a free GEO audit that includes an AI visibility check, and runs month to month on thirty days notice. What moves the price:

Number of locations

Pages to rewrite

Off site authority needed

Who writes the content

GEO Consulting And Training

Teams who want an audit or training, no retainer

From $150

an hour plus GST

GEO audit of your key pages
Crawler access review
Training for your writers
Hours as you need them

Ask about this package

One Location Campaign

One city or region, SEO and GEO together

$2,000

to $2,800 a month

Answer first rewrites
Entity consistency fixes
Structured data
Monthly citation counts

Ask about this package

Several Locations Or Larger Sites

Question research, new pages, digital PR and links

$3,000

to $5,500 a month

Everything in one location
Digital PR and links
New answer pages

Ask about this package

National and international programs are quoted once the audit shows their size.

How A GEO Campaign Runs

Most of a GEO strategy’s first months go into fixing what stops you being quoted. New content comes after, aimed at the questions nobody in your market answers well.

Month One

We count your citations on each platform, put your customers’ questions to each assistant, check crawler access and compare how your business is described across the web. You see the GEO audit before anything changes.

Months Two To Four

Crawler and consistency fixes go first, then answer first rewrites of the service pages closest to being quoted, with figures, sources and quotes added.

Months Five And Six

New answer pages for the questions your market leaves unanswered, with structured data and internal linking from the pages that already rank.

Month Seven Onward

Citations are counted every month beside enquiries. Pages that start being quoted are extended, and off site authority keeps building.

What Those Clients Say

Google★★★★★4.950 reviews Clutch★★★★★5.0verified

         Posted on Google  
   
   Anita Walker 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben was incredibly helpful when I reached out to him for some website design support.  He really went above and beyond to support me with my queries even though I was not yet a paying client. His knowledge of web design made everything much easier to understand.  I highly recommend Perth Digital Edge to anyone looking for professional and reliable web design services.
  
 
 
      Posted on Google  
   
   Abdul Jorany 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo. He was easy to work with, kept things simple, and we started getting results before we had even spent anything on ads. Really happy with how it all turned out and would definitely recommend him.
  
 
 
      Posted on Google  
   
   Guitar Lessons Perh 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We have been working with Ben for many years by now and we couldn't recommend him enough for his professionalism, hard work, dedication and competence in his job.
  
 
 
      Posted on Google  
   
   Ben De Rosa 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben Tippett and the team at Perth Digital Edge are, without a doubt, the best in the business. His knowledge of digital marketing, SEO, and web strategy is truly exceptional. What really sets Ben apart is his genuine care for his clients' success; he doesn't just deliver a service, he partners with you to make sure you get the best possible results. If you are looking to grow your business, Ben is the person to call. Five stars!
  
 
 
      Posted on Google  
   
   Tommo Thomson 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Great service.
Highly recommend.   Was throwing mine away and getting no results before finding Ben at PDE.
Well worth giving them your business
  
 
 
      Posted on Google  
   
   Slide & Glide Pty Ltd 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level , always available, always helpful, and always honest. The results speak for themselves. My business went from almost shutting down to becoming a real winner again. I honestly can’t thank Ben enough for what he’s done for us. If you’re on the fence, don’t be – this guy delivers! 🙌
  
 
 
      Posted on Google  
   
   Anita Pages-Oliver 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence.

Ben was fantastic to work with. He took the time to understand our business and goals, untangled our existing setup, and gave us clear, practical guidance every step of the way. What really stood out was his transparency. He worked on an hourly rate, stuck to his word on budget and timelines, and delivered exactly what he committed to.

He is incredibly knowledgeable, but also down to earth and easy to work with. No jargon, no fluff, just honest advice, smart solutions and a genuine interest in helping us succeed.

We are already seeing improvements and feel much more confident managing our own campaigns. Highly recommend Ben if you're after someone reliable, responsive and great at what he does.
  
 
 
      Posted on Google  
   
   Mark Perrozzi 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Perth Digital Edge were wonderful in dealing with me the entire process from web design to seo optimisation  and Digital Marketing customized for my purposes. I couldn't have asked for someone who cares more about their work and always strives for perfection. I was always given the pros and cons of any decisions ahead of time, as well as what the expected timeframe for results would be. Thank you so much to Ben for all his hard work. I won't trust anyone else with my web design or seo needs.
  
 
 
      Posted on Google  
   
   Inception Video 
 
 
 
 Trustindex verifies that the original source of the review is Google.  My website/s were desperate need of a refresh after several years of neglect. Inception Video is in a competitive marketspace and we service two very different market spaces so the website had the added difficulty of needing to service and speak to two very different clients. I approached Ben from Perth Digital Edge to design me a new website that has a vibrant visual appeal (as I work in a visual market) and strong SEO functionality to assist with my digital marketing. I'm thrilled with the results from the team at Perth Digital Edge and the design of my new website. It ticks all the boxes. I'm also very impressed with the time Ben took to understand my needs, how flexible he was in adjusting the pages to accommodate my two marketplaces and the training he gave me in moving from Wix to Wordpress so that I can now continue to evolve my website.
  
 
 
  
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★★★★★

As a long-term client of Perth Digital Edge, I am continually impressed by the exceptional service and expertise they offer. Over the years, my experience with this company has been nothing short of excellent, thanks in large part to Ben’s unparalleled skills and dedication. One of the most significant improvements we’ve noticed since partnering with Perth Digital Edge is a dramatic enhancement in our Google rankings and overall web traffic. This uptick in online visibility has been a game-changer for our business, fueling growth and increasing our market presence.

Lucas MilesWestside Auto Wholesale · Google review

★★★★★

Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level, always available, always helpful, and always honest. The results speak for themselves. My business went from almost shutting down to becoming a real winner again. I honestly can’t thank Ben enough for what he’s done for us. If you’re on the fence, don’t be, this guy delivers!

Slide & Glide Pty LtdGoogle review

Real reviews. A selection from our Google and Clutch reviews, each one exactly as the client wrote it. Read them on Google.

Frequently Asked Questions

Straight answers to the questions owners ask us most before work starts.

Get a free audit

What Is Generative Engine Optimisation (GEO)?

GEO is the work of getting your business quoted and linked as a source when AI tools such as ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews answer a question. It builds on SEO and adds answer first writing, figures with sources, consistent business details and mentions on other sites.

Is GEO Different From AI SEO?

They describe the same goal. AI SEO is the broader term we use for the whole service; GEO usually refers to the writing and source work that decides which page gets quoted. We run them together inside one campaign.

Does GEO Replace SEO?

No. AI answers draw heavily on pages that search engines have already crawled and ranked, so the technical, content and link work of SEO still comes first. GEO builds on it.

Can You Guarantee My Business Will Appear In ChatGPT Or AI Overviews?

No one can honestly guarantee that, because answers are generated fresh and change over time. What we can do is count your citations every month and show you the trend.

How Long Does GEO Take?

Crawler and consistency fixes can show in citation counts within weeks. Rewritten and new pages usually take a few months, in line with Google’s guidance that SEO changes take four months to a year to show their full benefit.

How Much Do GEO Services Cost?

GEO is included in our SEO campaigns, from $2,000 to $2,800 a month for one location and $3,000 to $5,500 a month for several locations or larger sites. Consulting and training start from $150 an hour plus GST.

Does llms.txt Help With GEO?

It’s a proposed file that summarises a site for large language models. It’s quick to add, but none of the major AI search providers has said it reads llms.txt when choosing sources, so we treat it as optional and spend the time on crawler access, structured data and well structured pages first.

Should We Block AI Crawlers?

Blocking training crawlers such as GPTBot and ClaudeBot is a business choice if you’d rather your content wasn’t used to train models. Don’t block the search crawlers, such as OAI-SearchBot, Claude-SearchBot and PerplexityBot, or the engines can’t retrieve your pages to cite them. Google-Extended can be blocked without affecting Google Search or AI Overviews.

How Is GEO Different From Answer Engine Optimisation?

They’re two names for overlapping work. Answer engine optimisation grew up around featured snippets and voice assistants giving direct answers. GEO is the newer term for generative search, where an AI writes the answer from several sources. The writing principles are the same: answer first, state facts plainly and back them up.

Why Do AI Citations Go Up And Down?

Answers are regenerated, models are updated and the sources each engine retrieves change from week to week. Our own count fell from 301 to 191 in under a month with no change on our side. That’s why we measure over repeated prompts and months, and judge the trend rather than a single day.

Do Google AI Overviews Follow Different Rules To Traditional Search?

Mostly the same rules. Google says AI Overviews and AI Mode draw on its normal Search index and that the same SEO best practices apply, so a page needs to be indexed and eligible to show a snippet. What changes is which passage gets used, and that’s where GEO’s writing and structure come in.

Does GEO Help Brand Authority Beyond AI Answers?

Yes. The work that earns citations, consistent entity details, mentions in industry publications and clear, authoritative content, also strengthens brand authority in traditional search results and with the people reading them. Search has rewarded clear, sourced, consistent information for over a decade, and AI answers continue that.

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See Which AI Answers Quote Your Competitors Instead Of You

Your customers are already asking AI tools who to call. Perth Digital Edge, a Google Partner and Ahrefs Agency Partner led by Ben Tippett in Wanneroo, counts the citations, finds the gaps and rewrites the pages that should be quoted. Book a free AI visibility check and we’ll show you where you stand on each platform. Our AI SEO page covers the wider service.

Book a free audit

Call 1800 967 911