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Free SEO and Google Ads tools

Six tools we built in our Wanneroo office for our own audits, then left free for anyone to use. No sign up, no email capture, nothing sent to a server. Whether you run a trade business in Joondalup or an online store out of Osborne Park, everything runs in your browser.

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Image placeholderScreenshot of the SEO Site Audit or CPC calculator in use, 1200 x 900

Tools We Actually Use

None of these started as lead magnets. They are the small utilities we kept rebuilding in spreadsheets and scratch files while auditing sites for Perth businesses, from Joondalup tradies to Fremantle hospitality venues. Eventually it made more sense to tidy them up and put them somewhere everyone could reach.

So here they are. Six of them. Free.

Hreflang Generator

Selling into New Zealand as well as Australia? Build valid hreflang tags for en-AU, en-NZ and every other version of a page, and catch the missing return tags that quietly break the lot.

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Meta Length Checker

Google trims titles by pixel width, not character count. A title full of capital Ws runs out of room long before one full of lowercase Is. See exactly where yours gets cut.

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SEO Audit & Speed Test

Scan up to ten pages at once, each with its own target keyword. On-page checks, Google’s speed test and a content analysis, with a full branded PDF report for every page.

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Open Graph Preview

Shared a page on Facebook or LinkedIn and watched it pull the wrong photo? Preview the card before it goes out, then generate the tags that fix it.

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Google Ads CPC Calculator

Put in your monthly budget and what a click costs in your trade. Out come clicks, leads, customers, cost per acquisition and return on ad spend. Sobering, sometimes. Useful, always.

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Schema Markup Generator

JSON-LD for local businesses, services, FAQs and articles. Add your WA address, service suburbs and opening hours, copy the block, paste it into the page. Done.

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Where to start

Four Tools, In the Order We Use Them

Not sure which one you need? This is roughly the order we work through on a new audit. And if your site only targets Australia, you can safely skip the hreflang generator. Honestly, most Perth businesses never need it.

Start with the site audit

It tells you whether the basics are sound. If pages are blocked from Google or loading slowly on a phone, nothing else on this page will move the needle until that is fixed.

Then fix your titles

Run your top ten pages through the meta length checker. Titles are still one of the cheapest wins in SEO, and most sites we look at have at least a few being cut off mid-word.

Add local schema

Particularly if you service suburbs rather than a single shopfront. Telling Google you cover Wanneroo, Joondalup and Stirling in plain structured data beats hoping it works it out.

Run the numbers before you spend

Before a dollar goes into Google Ads, put your budget through the CPC calculator. If the cost per lead does not work on paper, it will not work in the account either.

Nothing Here Is Gated

You know the drill. A “free” tool, a form asking for your email, and three weeks of follow-up emails you never wanted. We find that a bit tiresome, frankly.

Five of these run entirely in your own browser, so nothing you type is sent to us or stored anywhere. The SEO audit is the exception. It fetches your page, asks Google to test it and pulls in paid backlink and content data, so we ask who the report is for and email you the full branded PDF.

If one of these turns up something worrying about your site, that is usually the moment a proper audit earns its keep. Give us a ring. That is the only pitch on this page.

Book a strategy session

Private by default

Five of the six run entirely in your browser. No logging, no storage.

No sign up

No email, no account, no free trial that runs out in fourteen days.

Built for real work

They came out of our own audits, not a content calendar.

Free, genuinely

Use them on your own sites or your clients’. No attribution, no catch.

Questions About the Tools

Straight answers to what people ask us most. Anything else, call 1800 967 911 and you will get a person in our Wanneroo office.

Are the tools really free?

Yes. There is no paid tier. Five of them need no sign up at all. The SEO audit asks for your name and email, because each scan pulls in paid backlink and content data and we email you the full branded report. We use these tools ourselves on client work, so they stay maintained whether anyone else uses them or not.

Do you see or store what I type?

Five of the six tools run entirely in your browser, so nothing is sent to our server, logged or saved. The SEO audit has to fetch the page you enter and ask Google to test it, so that address passes through our server briefly. If you run it, we keep your name, email and the pages you scanned so we can send the report.

How accurate is the Google Ads CPC calculator?

It is only as accurate as the click cost you give it. Use the range from Google Keyword Planner for your trade and area as a starting point, then swap in your real cost per click once a campaign has been running for a few weeks.

When should I get a proper audit instead?

When the free audit flags problems you are not sure how to fix, when traffic has dropped and you cannot see why, or before you spend serious money on a new website or Google Ads. A strategist looking at the whole picture will catch things a checklist cannot.