Open Graph preview and generator

Why the share card matters

Think about where your links actually get shared. Someone asks for a reliable sparky in a Baldivis community Facebook group and a neighbour drops your page in the comments. A practice manager forwards your quote page to the owner on WhatsApp. A builder posts a finished job on LinkedIn. In every one of those, the card that unfurls is the whole first impression, and most people decide whether to tap it in about a second.

Without Open Graph tags the platform guesses, and it guesses badly. You get the site name as the headline, a random sentence from the cookie banner as the description, and your logo stretched into a square. There is a particular sinking feeling in watching a carefully shot hero image get replaced by a cropped photo of your own footer.

The image does most of the work. Use 1200 by 630 pixels, keep anything important away from the edges because Facebook, LinkedIn and X all crop slightly differently, and use a real photo of your work over stock wherever you can. The example loaded above is one of our own service pages with the image deliberately left off, so you can see the warning the tool gives you and how flat the card looks without one.

Then there is caching, which catches nearly everyone. Once a page has been shared, the platforms keep the old card, sometimes for weeks. Facebook’s Sharing Debugger and LinkedIn’s Post Inspector let you force a fresh scrape. X no longer offers a public preview, and WhatsApp is the stubborn one: adding something like ?v=2 to the end of the link is usually the quickest way to get it to fetch the new image.

The questions that come up once people start checking how their pages share. If your site is showing the wrong photo everywhere and you would rather someone else sorted it, call 1800 967 911 and talk to our Wanneroo team.