YouTube Advertising Perth

Perth’s Leading YouTube Advertising Agency

Research indicates that 90% of customers are more inclined to make a purchase after watching a video. It’s been established that video has a greater impact on viewers compared to written content. With 5 billion daily video views on YouTube, there’s a massive audience waiting to be reached. Let our YouTube Advertising Agency help you connect with your desired audience using targeted video ads that resonate with them.

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Youtube Advertising Services

Connect With Your Audience By Using A Youtube Advertising Agency

Do you remember when the first YouTube video was uploaded in 2005? Since then, YouTube has undergone tremendous growth and has become a major player in the online world. Leading tech experts all agree that “YouTube is the future of marketing,” and with over 30 million daily visitors worldwide, and 50% of Australians regularly using the platform, the potential for business exposure is massive.

In fact, in the last 30 days alone, more video content has been uploaded to YouTube than all major US television broadcasters have released in the past 30 years, and people are watching an astounding 500 million hours of video content daily.

Imagine the possibilities for your business to reach its target audience through this platform. YouTube’s wide reach offers an excellent opportunity to engage with potential customers in a compelling way.

Furthermore, video content has been proven to have a higher retention rate than written text, with customers remembering 95% of the video message versus just 10% when reading the same information. This makes it a powerful tool for increasing brand awareness. What’s more, this type of marketing is surprisingly affordable and accessible to businesses of all sizes.

What Our YouTube Ads Services Include

  • Instream

    Instream ads appear before a YouTube video starts and give you five seconds to capture the user’s attention before they can skip the ad. With a clever ad, those five seconds might be all you need.

  • In-Video

    In-video ads appear while YouTube content is playing and are displayed at the top of the recommended video list. They can catch the user’s attention without interrupting their video viewing experience.

  • Bumper

    Bumper ads are non-skippable and can make a significant impact on increasing reach and making an impression. They are limited to a maximum of six seconds.

  • Masthead

    Masthead Ads offer the highest reach and awareness by showcasing your brand on the YouTube Homepage for a full 24 hours. This means that anyone who visits YouTube that day will be exposed to your brand.

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Don't just take our word for it.

Frequently asked questions

Have more questions?
  • How Do I Measure the Success of My YouTube Ads?

    YouTube provides detailed analytics through Google Ads and YouTube Analytics, where you can track metrics like:

    • Views and View Rate
    • Click-through Rate (CTR)
    • Cost-Per-View (CPV)
    • Watch Time
    • Conversion Rate

    These metrics can help you understand the effectiveness of your campaign and make data-driven decisions.

  • What Types of Ads Can I Run on YouTube?

    YouTube offers various ad formats to suit different marketing objectives. The most common types include:

    • Skippable In-Stream Ads: These ads appear before, during, or after a video and can be skipped after 5 seconds.
    • Non-Skippable In-Stream Ads: These are 15-20 second ads that viewers must watch before accessing the main video.
    • Display Ads: These are ads that appear to the right of the feature video and above the video suggestions list.
    • Overlay Ads: These are semi-transparent ads that appear on the lower 20% portion of the video.
    • Sponsored Cards: These are cards that appear within relevant videos, showcasing products featured in the video.
  • How Do I Target My Audience on YouTube?

    YouTube offers robust targeting options to help you reach the right audience. You can target based on:

    • Demographics: Age, gender, parental status, etc.
    • Interests: What the user is interested in, such as technology, beauty, or sports.
    • Keywords: Target specific keywords related to your product or service.
    • Topics: Target the topics of the videos your ads will appear on.
    • Placements: Choose specific YouTube channels or videos where you want your ads to appear.
  • How is the Cost of YouTube Advertising Determined?

    The cost of YouTube advertising can vary based on several factors including the ad format, targeting options, and competition for the ad space. Most YouTube ads operate on a Cost-Per-View (CPV) model, meaning you pay when a viewer watches a certain portion of your ad or interacts with it.

  • Can I Run a YouTube Ad Campaign Myself or Do I Need an Agency?

    While YouTube’s platform is user-friendly and you can certainly run a campaign yourself, working with an agency can offer expert insights, advanced strategies, and potentially better ROI. Agencies often have experience in optimizing campaigns for better performance and can save you time and effort in managing the campaign.

Find your digital edge today.

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