Content Marketing Services

Content Marketing Perth

Perth content marketing services that are designed to engages, excite and deliver measurable results and conversions.

Content Strategy Implementation
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Powerful Content Marketing Strategy

Whats The Deal With Content Marketing

  • Content marketing – As a content marketing agency we will use a number of strategies to share content including articles, videos, infographics, eBooks, and podcasts. Gone are the days when you can churn out poor-quality content packed with keywords in an attempt to increase search engine rankings. These days, you need to be producing high-quality, unique and engaging content to attract and engage while adding value for customer base.
  • Social media marketing – Social media and content marketing are closely intertwined as they both aim to attract and engage. Overall this involves utilising Facebook, Instagram, and LinkedIn so you can advertise products or services. Effective marketing on social platforms entails comprehending your audience’s preferences, sharing and discussing relevant content, strategically targeting your posts, and engaging correctly.
  • PR content distribution – In addition, content marketing services should involves composing press releases regarding significant events like a new product or service, compelling narratives, upcoming events, and other noteworthy subjects. After drafting your press release, you may pitch it directly to a journalist or utilize a press release service to distribute it.

Our Content Marketing Strategy

  • Blogger Outreach

    As blogs continue to grow in popularity and influence, blogger outreach has become a common content marketing strategy. This involves reaching out to website owners who have an engagement similar to their target market to create unique content. Sponsored posts, product reviews, online giveaways, and content development are examples of blogger outreach services. To ensure the success of your blogger outreach campaign, it’s important to target sites who have an interest in a related area to your business.

  • Inbound Marketing

    Customers value relevant and interesting content and dislike being interrupted with irrelevant content. That’s why inbound marketing aims to attract potential customers to your business by creating tailored and attractive click worthy content. Unlike aggressive marketing techniques, this type of marketing doesn’t compete with other businesses but rather focuses on delivering value to the customer through targeted content.

  • Using Web 2.0 Sites

    Web 2.0 refers to online platforms that facilitate user-generated content, such as Wikipedia and blogging sites like WordPress and Blogspot. By posting your blog content to a web 2.0 platform, it becomes available to a wider audience, potentially increasing views compared to publishing it only on your website. Additionally, posting on web 2.0 platforms generates backlinks that can enhance your website’s SEO. However, if you publish the same blog on both your website and a web 2.0 platform, you should use canonical tagging to prevent it from appearing as duplicate content. The canonical tag identifies the original source of the content to search engines.

  • Weekly Link Roundups

    If you’re looking to increase traffic to your website and get people excited about your content, participating in link roundups is a great strategy. Link roundups are weekly summaries of the most useful links from your industry’s content, and being featured in them can generate valuable traffic. To get started, reach out to featured blogs and influencers in your industry and submit your best content for consideration. However, if you want to ensure your content marketing efforts are effective, consider working with a content marketing agency like Perth Digital Edge. Our team can help you create and submit high-quality content for link roundups and other SEO strategies. For the best content marketing Perth services, contact PDE today!

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Our Perth Content Marketing Process

Our Process
  1. Personal Touch

    The journey begins with you – your goals, your narrative. We collaborate with you to unearth these essential elements.

  2. Planning

    We provide clear guidance on the WHY and HOW of utilizing your content to optimize outcomes.

  3. Development

    Our dedicated team, based in Perth, crafts high-quality, captivating, and innovative content tailored for your business.

  4. Execution

    We assist you in deploying the content across various media and online platforms, followed by monitoring and analysing the results of the overall digital marketing strategy.

Don't just take our word for it.

Frequently asked questions

Have more questions?
  • What Is Content Marketing?

    Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The main goal of this strategy is to drive profitable customer action by providing useful and engaging information to potential customers. This can include blog posts, social media posts, videos, podcasts, e-books, and more. By providing valuable content, businesses can establish themselves as experts in their industry, build trust with their audience, and ultimately drive more traffic and sales to their website.

  • What is the difference between content marketing and content writing?

    Content writing is the actual process of creating the content, such as articles, blog posts, or social media updates. Content marketing, on the other hand, involves the broader strategy of how to use that content effectively to meet business goals, which includes content creation, distribution, and promotion.

  • What are the best ways to do content marketing?

    The following 7 steps are best practice:

    1. Understanding your target audience and their needs.
    2. Creating a content marketing strategy with clear goals.
    3. Create content that’s high-quality, valuable, and relevant.
    4. Utilizing various content formats and distribution channels.
    5. Consistently publishing and promoting your content.
    6. Engaging with your audience through comments, social media, and other platforms.
    7. Monitoring key performance indicators (KPIs) and adjusting your strategy accordingly.

    By following these steps, you can create an effective content strategy that resonates with your intended audience and achieves your business goals.

  • How does content marketing work?

    Implementing a content strategy works by providing valuable and relevant information to a target market, aiming to solve their problems or meet their needs. This content is distributed through various channels like websites, social media platforms, and email. Over time, the audience comes to trust and value the brand, making them more likely to become customers.

  • What are the main goals of content marketing?

    The primary goals of content marketing is to attract, engage, and retain a intended audience, ultimately leading them to take profitable actions. This can include increasing brand awareness, driving website traffic, generating leads, boosting sales, and establishing authority or thought leadership in an industry.

  • How much does content marketing cost?

    The cost of content marketing can vary widely depending on the scale, complexity, and goals of your campaign. It can range from a few hundred dollars per month for small-scale efforts to tens of thousands of dollars per month for larger, more comprehensive campaigns. Factors like the type of content, frequency of publishing, and promotional activities also impact the cost. Also factors like AU to USD costs come in to play if your advertising from Perth, Western Australia.

  • What is content marketing?

    Content marketing is a strategic approach to creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a target audience. The ultimate goal is to drive profitable customer actions, such as making a purchase, signing up for a newsletter, or sharing the content.

  • What are examples of content marketing?

    Examples of content marketing include blog posts, videos, podcasts, infographics, eBooks, newsletters, webinars, and social media posts. These pieces of content are often used in a coordinated strategy to achieve specific marketing goals.

  • What are the benefits of content marketing?

    The benefits of content marketing include increased brand awareness, higher search engine rankings, more inbound traffic, improved customer engagement, and higher conversion rates. It can also establish your brand as an authority in your industry, building trust and credibility.

  • How long does content marketing take to work?

    The time it takes to show results can vary. Some businesses may see immediate results, while others may take months to start seeing a significant impact.

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