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Branding Agency Perth: Brands Built to Work on Every Channel

Here is how we define branding in Perth: everything a customer can tell about your business from twenty metres away, before anyone has spoken. The ute, the sign on the fence, the search result, the quote in their inbox, the invoice. Great branding makes them all agree, and say plainly who you are for.

Perth Digital Edge is a branding agency in Perth. We build the strategy, the visual identity and the words, then the new website, the campaigns and the social media the brand has to live on, all under one roof. We craft brands for start ups, established businesses and companies mid rebrand across Western Australia. Every project starts with a free discovery call and a written proposal.

Book a discovery call

Call 1800 967 911

4.9★

Google rating

Since 2016

Strategy, design, web and marketing

Wanneroo

Perth studio, working across WA

Photo: a Perth roofing crew’s ute, uniforms and quote folder all carrying the same new logo, the moment a brand stops being a PDF

Certified partners

Awards & recognition

Why strong branding matters for a Perth business

Strong branding is an integral part of the marketing strategy, not decoration on top of it. Four things it does that advertising alone cannot:

Emotional connection

Customers choose the company they feel they already know. A brand story told the same way on the van, the website and the first phone call builds that connection before a quote is written.

Standing out in crowded markets

A Joondalup electrician competes with every other ute on the street and every ad above them. Clear brand positioning tells ideal clients why you, and lets the wrong ones move on without wasting your time.

Recognition and loyalty

A consistent visual identity and brand voice make a business instantly recognisable: the same colour palettes, tone and promise on every channel. Recognition becomes customer loyalty, repeat work and referrals.

Growth and price

A brand people trust attracts higher value customers, supports better prices and helps an established business attract the best talent. It turns scattered marketing efforts into focused campaigns, which is where business growth comes from.

Photo: Ben Tippett and the team reviewing identity concepts on a ute door, a phone screen and a quote in the Wanneroo studio

Who we are, and why we should handle your branding

Perth Digital Edge is a small senior team in Wanneroo that has built brands, websites and campaigns for Perth businesses since 2016. Most branding agencies hand the website to someone else once the guidelines are delivered; we build the thing the brand has to live on, because that is where it makes sense or falls apart, and where our expertise runs deepest, whatever your industry.

Strategy, design, words, websites and campaigns from the same small team, so creating the brand and the marketing strategy is one job
Concepts shown on your ute, your site and your quote, so you judge them where they will live
Results measured after launch in enquiries and in searches for your name, not in a meeting room
Google Partner and AWIA member, with TechBehemoths Awards for 2023, 2024 and 2025 and a Web Excellence Award

No logo on a blank slide, no brand left in a PDF, no contract after the project

What our branding services cover

Branding services are strategy, design and words, then the rollout that brings them to life.

Brand strategy and positioning

Strategic thinking before design: who you are for, what you should be known for, why a customer should choose you over the competitors, and the brand structure if you have several services or locations. Approved before a pixel moves.

Logo design and visual identity

A logo family with usage rules, colour palettes chosen for legibility on screens and vehicles, and typography that works on a website, a document and a phone. Brand design concepts are shown in context.

Brand voice, story and messaging

The words. We develop the brand story, messaging pillars, a headline bank, voice rules and sample copy, so everyone on your team sounds like the same company, from the receptionist to the website.

Brand guidelines

A brand book covering logo rules and misuse, colour values, typography, image style, voice and messaging, so the brand assets stay intact when a new coordinator, a printer or another agency gets involved.

Collateral, print and capability statements

Capability statements for tenders, proposal and quote templates, stationery, brochures, signage and vehicle livery artwork, in the formats a printer or signwriter actually needs.

Digital rollout

A brand that exists only in a PDF has not launched. We build the new website that carries it, the social media templates, the Google Ads and paid advertising creative, the digital experiences customers meet first.

Branding work for Perth businesses

Six brands built here; scroll across and click any to open its brand guide.

Photo: Perth Roofing Contractors brand in use

+240% website enquiries

Perth Roofing Contractors

A Perth roofing company given a brand concept, logo and graphic design system, then a custom website built to carry them, scoring above 95 on PageSpeed and loading in under two seconds.

Brand concept

Logo

Graphic design system

Custom website

Open the brand guide

Case study

Photo: Sell My Car Pro brand in use

+320% new users

Sell My Car Pro

A Perth car buying service; logo, website and SEO built on one identity, with 168 keywords on page one within 90 days and valuation completions up 285%.

Branding

Logo

Graphic design

Website

SEO

Open the brand guide

Case study

Photo: Perth Tax Professionals brand in use

Identity and website

Perth Tax Professionals

Brand identity for a Morley accounting practice, then a custom website with a page per service, SEO, content and link building.

Branding Website SEO Content

Open the brand guide

Case study

Photo: Trade Heroes brand in use

Directory brand

Trade Heroes

Identity for a WA trades directory connecting homeowners with local tradies, then the content and SEO behind it.

Branding Content SEO

Open the brand guide

Case study

Photo: Western Metalworx brand in use

Industrial brand

Western Metalworx

Logo and brand identity for a Malaga steel and aluminium fabricator working with mining and industry.

Branding Logo

Open the brand guide

Photo: Glide Roller Doors brand in use

Commercial brand

Glide Roller Doors

Brand identity and logo for the commercial roller door arm of Slide & Glide, serving Perth warehouses and factories.

Branding Logo

Open the brand guide

The branding process

Four stages; the second is where most projects are won or lost.

Start with discovery

Discovery

We dig deep: an audit of what customers currently see across the website, social profiles, vehicles and documents, interviews with the decision makers, and a dive deep into the competitors a customer would compare you with and the challenges your team keeps hitting.

Strategy

Positioning, target audience, brand story, messaging pillars and brand structure in one document you approve before design begins, the biggest protection against a project that drifts.

Design and refinement

Identity concepts presented in context and refined through agreed feedback rounds, with colour, type and layout tested on a real service page, a vehicle and a document before they are locked in.

Delivery, launch and support

Final logo files in every format, templates and the brand guidelines, then the rollout onto the website, social profiles and campaign creative, with digital marketing support month to month if you want it.

Branding packages

No two projects need the same amount of the system, so these packages are starting points, each scoped in writing after a free discovery call. What moves the number: layers, concepts and revisions, collateral, and whether a website comes with it.

Logo and identity

Start ups and sole traders who need to look established from day one

after the discovery call

Discovery session
Logo family with usage rules
Colour palette and typography
Business card, quote and email signature templates
Logo files in every format

Ask about this package

What Clients Say About The Branding Work

Google★★★★★4.950 reviews Clutch★★★★★5.0verified

         Posted on Google  
   
   Anita Walker 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben was incredibly helpful when I reached out to him for some website design support.  He really went above and beyond to support me with my queries even though I was not yet a paying client. His knowledge of web design made everything much easier to understand.  I highly recommend Perth Digital Edge to anyone looking for professional and reliable web design services.
  
 
 
      Posted on Google  
   
   Abdul Jorany 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo. He was easy to work with, kept things simple, and we started getting results before we had even spent anything on ads. Really happy with how it all turned out and would definitely recommend him.
  
 
 
      Posted on Google  
   
   Guitar Lessons Perh 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We have been working with Ben for many years by now and we couldn't recommend him enough for his professionalism, hard work, dedication and competence in his job.
  
 
 
      Posted on Google  
   
   Ben De Rosa 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben Tippett and the team at Perth Digital Edge are, without a doubt, the best in the business. His knowledge of digital marketing, SEO, and web strategy is truly exceptional. What really sets Ben apart is his genuine care for his clients' success; he doesn't just deliver a service, he partners with you to make sure you get the best possible results. If you are looking to grow your business, Ben is the person to call. Five stars!
  
 
 
      Posted on Google  
   
   Tommo Thomson 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Great service.
Highly recommend.   Was throwing mine away and getting no results before finding Ben at PDE.
Well worth giving them your business
  
 
 
      Posted on Google  
   
   Slide & Glide Pty Ltd 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level , always available, always helpful, and always honest. The results speak for themselves. My business went from almost shutting down to becoming a real winner again. I honestly can’t thank Ben enough for what he’s done for us. If you’re on the fence, don’t be – this guy delivers! 🙌
  
 
 
      Posted on Google  
   
   Anita Pages-Oliver 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence.

Ben was fantastic to work with. He took the time to understand our business and goals, untangled our existing setup, and gave us clear, practical guidance every step of the way. What really stood out was his transparency. He worked on an hourly rate, stuck to his word on budget and timelines, and delivered exactly what he committed to.

He is incredibly knowledgeable, but also down to earth and easy to work with. No jargon, no fluff, just honest advice, smart solutions and a genuine interest in helping us succeed.

We are already seeing improvements and feel much more confident managing our own campaigns. Highly recommend Ben if you're after someone reliable, responsive and great at what he does.
  
 
 
      Posted on Google  
   
   Mark Perrozzi 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Perth Digital Edge were wonderful in dealing with me the entire process from web design to seo optimisation  and Digital Marketing customized for my purposes. I couldn't have asked for someone who cares more about their work and always strives for perfection. I was always given the pros and cons of any decisions ahead of time, as well as what the expected timeframe for results would be. Thank you so much to Ben for all his hard work. I won't trust anyone else with my web design or seo needs.
  
 
 
      Posted on Google  
   
   Inception Video 
 
 
 
 Trustindex verifies that the original source of the review is Google.  My website/s were desperate need of a refresh after several years of neglect. Inception Video is in a competitive marketspace and we service two very different market spaces so the website had the added difficulty of needing to service and speak to two very different clients. I approached Ben from Perth Digital Edge to design me a new website that has a vibrant visual appeal (as I work in a visual market) and strong SEO functionality to assist with my digital marketing. I'm thrilled with the results from the team at Perth Digital Edge and the design of my new website. It ticks all the boxes. I'm also very impressed with the time Ben took to understand my needs, how flexible he was in adjusting the pages to accommodate my two marketplaces and the training he gave me in moving from Wix to Wordpress so that I can now continue to evolve my website.
  
 
 
  
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★★★★★

What clients say about the branding work

4.9Google review

★★★★★

Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo.

Abdul JoranyGoogle review, Sell My Car Pro

★★★★★

Great work by Perth Digital Edge. They did a great job of our site redo, branding and SEO.

Castle AdminGoogle review, Castle Security

★★★★★

Can’t recommend Ben Tippett from Perth Digital edge enough for website design, SEO and SEM. As general manager of 30 years old business, I can totally see the brand being uplifted and sales increasing.

Ahmed JahanzaibGoogle review, PSS Perth Security Services

Real reviews. A selection from our Google and Clutch reviews, each one exactly as the client wrote it. Read them on Google.

Frequently asked questions

Is branding more than a logo?

Yes. The logo is one element of a system that also includes positioning, messaging, colour, typography, imagery, collateral and the guidelines that hold them together. A logo on its own cannot tell a customer who you are for; the system can.

How much does branding cost in Perth?

It depends on how many layers you need: logo and identity, identity plus strategy and guidelines, or a full rollout with a website. Every project is scoped after a free discovery call with a written proposal listing each deliverable and its price.

How long does a branding project take?

Weeks rather than days for an identity, and a full rollout with a new website runs into months. The timeline is set in the proposal and depends on scope and how quickly decisions are made.

How does branding connect to the website, SEO and advertising?

The messaging written during branding becomes the copy on your service pages, the identity becomes the design of the site, and the same brand expression carries into Google Ads, social media and print, so everything launches saying one thing.

How do we know the branding worked?

This is the one place we bring data into creative work. Google Analytics 4 shows whether enquiries or product sales rose once the new identity went live, and Search Console shows whether more potential clients search for your business by name, the clearest sign a brand is being remembered. Creativity is judged in the digital growth afterwards, not only in the meeting room.

Our Technology Partners and Certifications

The platforms we build, run and measure your marketing on every day.

Google Ads

Google Analytics

Build a brand your customers recognise from the van to the invoice

A brand should make it easier for the right customer to choose you and for your team to explain what you do, in a market that is constantly evolving around both. Book a free discovery call and we will say honestly whether you need a refresh, a rebrand or a better rollout.

Book a discovery call

Call 1800 967 911