Google Ads Management
Google AdWords Management
Succeed online with the foremost Google adwords account management company. As a performance-oriented Google Ads Agency, we pride ourselves on our proven history of managing Google Ads services and crafting successful Google Ads campaigns.
Adwords Management
Google Ads represent a fusion of SEO and traditional interruptive advertising (like Facebook Ads), amalgamating the advantages of high-intent SEO with the extensive reach of media buying. They offer a platform to connect with audiences across the internet, with a diverse range of options from display advertising akin to billboards, to search ads that resemble organic results, to shopping and in-video ads. This enables you to engage with your ideal customer at any point in their buying journey.
With our Google Ads management services, you can harness the power of the internet’s most flexible advertising platform to enhance brand visibility, drive direct conversions, and generate new leads.
Campaign Management Through Google Adwords
Search Ads (Google Adwords)
Every day, Google processes billions of search queries. By leveraging Google search ads, you can tap into this vast audience and gain visibility among individuals actively seeking what you provide. Search ads are text-based promotions that appear at the top of Google’s search results.
When configuring your ad, you establish a goal that aligns with your desired outcome, whether that’s boosting sales, generating more leads, or increasing website traffic. These search ads are strategically positioned to capture attention and drive action, making them a powerful tool in your digital marketing arsenal.
Remarketing & Dynamic Retargeting
Are you aware that individuals are more inclined to purchase your product or engage with your contact form if they’ve encountered your advertisement previously? This is where retargeting comes into play. It’s a strategy focused on displaying your ads to those who have previously expressed interest, making it an effective method to boost conversion rates.
What’s fascinating about Google’s Dynamic Remarketing Ads is their ability to automatically generate ads based on your website visitors’ past behaviours. Essentially, Google presents each potential customer with an ad that’s tailored to encourage conversion.
But retargeting isn’t limited to Google. Our team can also assist you in reaching out to interested audiences on platforms like YouTube, Instagram, Facebook, Gmail, and Ad Exchange Networks.
Gmail Ads
Leverage Gmail ads to connect with potential customers who have previously interacted with your website – essentially, your warm leads! Gmail ads appear in the promotions tab or directly within the user’s Gmail interface. Users will see a preview of your ad, and upon clicking, they will be directed to a landing page or presented with an expanded email-like format.
Gmail ads are highly efficient, often yielding superior conversion rates as they retarget interested customers. Moreover, the cost-per-click for Gmail ads is typically lower compared to other ad formats. If you’re considering incorporating Gmail ads into your business’s marketing strategy, don’t hesitate to get in touch with us today.
Google Ads (Display Network)
Imagine the potential of advertising on a vast array of websites and online platforms, not just Google. This is entirely possible with the Google Display Network – an expansive collection of websites, blogs, apps, and RSS feeds that allow your ads to reach a broader audience.
Google display ads can take the form of text ads, video ads, rich media ads, or image ads. This variety provides you with the flexibility to select a format that will resonate most effectively with your target audience.
Youtube Video AdsÂ
Video advertising is a potent tool for driving conversions. Videos captivate and resonate more effectively than text-based advertisements. With YouTube garnering 5 billion views daily, it’s a marketing platform you’ll want to leverage.
We’re here to ensure your video ads reach the appropriate audience, optimising your advertising expenditure for maximum returns.
Your YouTube video ads can be strategically placed before or during YouTube videos, or even on the YouTube homepage. We’ll assist you in selecting the optimal ad placement and format to ensure you’re achieving the best value for your investment.
Google Shopping Ads
Are you looking to market your products? Tap into a vast online consumer base with Google Shopping Ads. These visually appealing ads are managed through the Google Merchant Centre, where you input all the necessary details about your products. Google then utilizes this information to determine when your ads will be displayed. Google Shopping Ads can significantly drive revenue for retail businesses, but optimizing them for maximum impact can be challenging. At PDE, we’re here to assist you in enhancing your product listings to reach the right audience and amplify your sales.
Elevate Your Business with a Robust Google Ads Campaign
Google Ads stands as an incredibly potent instrument for lead generation. With Google processing billions of search queries daily, your business can leverage Google Ads campaigns to connect with an audience genuinely interested in your offerings.
If you’re prepared to engage new clients, boost sales, and achieve your growth objectives, we’re ready to assist! Our skilled digital marketing team is equipped to help you orchestrate successful search advertising and Pay-Per-Click campaigns that deliver a substantial return on investment. As a Google AdWords agency, we operate with transparency and integrity, devoid of binding contracts or hidden agendas. We’re all about delivering real, measurable results that you can rely on.
Analytics-Driven Google Ads Campaign Management
At our Google Ads management agency, we employ a dual-pronged strategy for Google AdWords management. Our team combines a knack for numbers with a flair for innovative, unconventional ideas. This enables us to craft AdWords campaigns grounded in solid data and comprehensive keyword research.
We meticulously track and monitor your campaigns at every stage, continuously optimizing them for maximum success. Our creative approach extends to refining your ad copy, and with our expertise in web design, we can develop landing pages that enhance sales.
Concerned about PPC advertising burning a hole in your pocket? The reality is, Google Ads is one of the most widely used and cost-effective advertising platforms – you only pay Google when someone clicks on your ad, and you have full control over your daily budget.
Rest assured, before we embark on any Google Ads campaign with a business, we thoroughly analyse the numbers to ensure a promising return on your investment. Contact us today for personalised advice and a complimentary proposal.
Helping Australian Enterprises Excel With Google Advertising
Whether you’re a physical storefront in Perth, an e-commerce platform in Sydney, or a service provider in Brisbane, we’re a Google Ads management agency dedicated to supporting businesses throughout Australia. We take the time to understand your unique identity and the prospective customers you aim to attract, before crafting a successful campaign that aligns with your business objectives.
Discover more about our comprehensive digital services, both at a national and local level:
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- Being Sydney-based and producing a shoot in WA was a difficult task made seamless thanks to Ben and his team. Exceptionally professional communication and work which alleviated all my concerns and a quick turnaround on assets was much appreciated.
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Frequently asked questions
Is your Google Ads agency a qualified Google partner?
Yes, we certainly are. Being recognized as a Google Partner signifies that we are a trusted, Google partner and Ads agency equipped with the skills, experience, and marketing acumen to achieve remarkable outcomes through Google Ads.
What makes us different from other Google ads management agencies?
At PDE, our goal is to earn your trust and your business consistently. That’s why we don’t believe in lock-in contracts for our Google advertising services.
We uphold the values of honesty and transparency, never fabricating data or concealing the truth from you. We are committed to providing you with a clear understanding of your AdWords campaigns, regardless of their performance. Our team will explain the insights and implications in plain language, without overwhelming you with technical jargon.
When we onboard a client, we dedicate ourselves to delivering the utmost excellence. To ensure optimal results, we limit the number of businesses we work with in the same industry. We avoid taking on direct competitors, as our primary focus is to establish your business as a leading force in the industry.
How much does Google Ads cost?
Google Ads is pay-per-click (PPC) which means you only pay when someone clicks on your advert. How much you pay per click depends on a number of factors such as the type and competitiveness of your industry, your bidding strategy and your Quality Score. Signing up for a Google Ads account is free, and you can run ads with budgets of all sizes.
The best way to get an accurate Google Adwords management quote is to get in touch with our PPC agency directly.
How does a Google Ads account work?
Google Ads, operates on a pay-per-click (PPC) model. This implies that you only pay Google when a user interacts with your advertisement by clicking on it.
These ads can be displayed in a variety of locations, including search results, shopping results, the app store, YouTube, Gmail, and affiliated websites. They can take the form of text-based ads, image ads, or video ads, providing you with the flexibility to select the platform and delivery method that best resonates with your target audience.
“Google Ads campaigns are an excellent tool for engaging with individuals who are primed to convert. While search engine optimisation (SEO) can gradually increase your organic traffic, Google Ads are an effective solution for achieving rapid and significant results.
Is Google Ads Beneficial for My Small Business?
Google Ads can indeed offer numerous advantages to small businesses, even those operating on a modest budget.
However, ensuring a worthwhile return on investment can be challenging if you’re considering managing it entirely by yourself. A deep understanding of Google Ads strategy is crucial to maximize the value of every dollar spent.
At our agency, we’re committed to helping you achieve your objectives, enhance your lead generation, and boost your sales through our expert Google Ads management.
We believe in honesty and transparency, so if we assess that our Google Ads services may not be the best fit for your business at this stage, we will inform you and guide you towards the right path. If you’re in search of a trustworthy Google Adwords agency, don’t hesitate to reach out to us!
What is the impact of PPC on SEO?
Paid search and organic marketing are two potent strategies that businesses can leverage for sustainable growth. However, you might be curious about whether implementing paid ads could potentially undermine your organic efforts on search engines.
In reality, most businesses achieve optimal results by combining pay-per-click (PPC) and search engine optimisation (SEO). While they may not directly influence each other, they often synergistically contribute to a powerful marketing outcome.
Is Google Ads worth the money?
Absolutely. We wouldn’t endorse it if it didn’t provide substantial value.
However, it’s crucial to comprehend the specifics of your business, including the suitability of your website for Google Ads, your industry, and the products/services you offer, before determining if our PPC ads services are the right fit for you. When you reach out to us, we’ll discuss your business objectives and your aspirations.
Next, we’ll analyse the data to see if Google Ads services can provide a profitable return on investment for your business. If the figures are promising, we’ll dedicate our efforts to maximize the effectiveness of your ads. Our ultimate aim is to have paid ads generate more leads and enhance your lead-to-sale conversion rate.
What locations do you cover in Australia?
We’re an Australia-wide Google Ads agency. We provide PPC services to businesses across the country including: