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AI SEO Perth: Get Cited by AI

AI SEO is the work of getting your business cited, with a link, when someone asks ChatGPT, Gemini, Perplexity, Copilot or Google’s AI Overviews a question you can answer. It builds on traditional SEO, and we count the citations rather than guess at them.

Perth Digital Edge runs it inside every SEO campaign from $2,000 a month, month to month, and every free audit starts with an AI visibility check.

Get a free AI visibility check

Call 1800 967 911

1,732

AI citations, Westside Auto Wholesale

191

AI citations of our own site

From $2,000

A month, AI SEO included

Photo: Ben Tippett at the Wanneroo office with a client’s AI citation counts on screen

Certified partners

Awards & recognition

What AI SEO is

Traditional search engines rank pages. AI generated answers quote them, a sentence or a figure at a time, and link to the source. AI SEO makes your pages the ones quoted, using the same foundations as SEO: pages that can be crawled, that answer plainly and that other sites trust.

The same work is sold as generative engine optimisation (GEO), answer engine optimisation (AEO), LLM SEO and AI search optimisation, or AI search optimization in American spelling. Whatever the name, this is how AI SEO works for an Australian business.

A ranking in the traditional search results for each keyword

A citation: a sentence of your page quoted in the answer, with a link

Keyword research into the words people search with

Question research into the longer questions people ask AI tools

Pages written to rank for a topic

Answers written to be quoted, with the fact or the price stated near the top

Crawling and indexing by Google and Bing

Access for OAI-SearchBot and PerplexityBot too, the crawlers behind ChatGPT search and Perplexity

Rankings and organic traffic as the measure

Citations by platform and referral traffic from AI assistants, counted beside enquiries

Where Australians meet AI answers

These are the AI platforms we track for Australian businesses. Each finds and cites its sources in its own way, so for each one, here is what the company documents and what we do about it. Pick a platform.

Google AI Overviews and AI Mode

ChatGPT

Gemini

Perplexity

Microsoft Copilot

Google AI Overviews and AI Mode

Answers built from Google’s own index. Google says a page only needs to be indexed and eligible for a snippet, with no special markup, and AI Mode, live in Australia since 8 October 2025, runs a query fan-out: many related searches behind one question.

We fix indexing first, then make each page answer the follow up questions a fan-out search would ask, with structured data that matches the visible text.

The search landscape moves quickly, and AI search results move with it. These details were checked against each company’s own documentation on 4 October 2026.

How we measure AI visibility

AI visibility tracking only matters when it connects to business results, so we read four measures of AI search visibility together. The chart shows the first of them for our own site, platform by platform.

Our own site in AI answers

Ahrefs, 4 October 2026

Citations

Pages cited

Google AI Overviews

Google Search

Perplexity

Perplexity AI

ChatGPT

OpenAI

Gemini

Google

Google AI Mode

Google Search

Microsoft Copilot

Microsoft

Platform	Citations	Pages cited	Detail
Google AI Overviews	47	12	Google Search
Perplexity	33	9	Perplexity AI
ChatGPT	27	10	OpenAI
Gemini	11	6	Google
Google AI Mode	10	7	Google Search
Microsoft Copilot	4	4	Microsoft

Citations by platform

Ahrefs, where we are an Agency Partner, counts how often AI answers cite a domain and from which pages. Your count is taken every month and set beside the last one, like the chart above.

Visits and enquiries

GA4 separates visits from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com, so we can see which pages AI systems send people to and whether those visits enquire.

Search Console, read with care

Google counts AI Overview and AI Mode appearances inside its ordinary web search totals, with no separate filter, so Search Console shows trends and the queries behind them rather than an AI report.

A panel of buyer questions

Ten questions your customers ask, such as “best electrician in Joondalup”, put to each assistant every month, with the sources each one cites written down.

AI citations we can show

On 4 October 2026 Ahrefs counted 1,732 citations of Westside Auto Wholesale, a Perth used car dealership and long term client, from 269 pages: 386 in Google AI Overviews, 273 in Perplexity and 227 in Google AI Mode. Slide & Glide, a Perth garage door installer, had 481 from 52 pages.

Neither set out to be an AI case study; both answer specific questions about specific products in Perth. Counts also move as answers are regenerated. Our own site had 301 on 11 September and 191 on 4 October, so we judge the trend over months, never one snapshot.

AI answer citations

Ahrefs, 4 October 2026

500

1,000

1,500

2,000

Westside Auto Wholesale

Quoted from 269 pages

1,732

1,732 citations
Quoted from 269 pages

Slide & Glide

Quoted from 52 pages

481

481 citations
Quoted from 52 pages

Perth Digital Edge

Quoted from 39 pages

191

191 citations
Quoted from 39 pages

Site	Citations	Pages cited
Westside Auto Wholesale	1,732	Quoted from 269 pages
Slide & Glide	481	Quoted from 52 pages
Perth Digital Edge	191	Quoted from 39 pages

What our AI SEO services include

Each piece of the work maps to something an AI answer needs from a page. Most of it is SEO done properly, which is why the best AI SEO starts with the basics.

AI crawler access

Robots.txt, firewall and CDN rules checked for Googlebot, OAI-SearchBot and PerplexityBot, because a page these crawlers can’t fetch can’t be quoted, however good it is.

Robots.txt Crawlers

Technical SEO, step by step

Answer first rewrites

Service pages rewritten so the opening lines answer the question in plain words, the on page optimisation that gives an AI answer a passage it can lift whole.

Well structured content Answers

On page SEO, step by step

Entity checks

Each page run through Google’s Natural Language API, which scores how central every entity is on a scale of 0 to 1, until your service and suburb lead the list.

Entities Salience

Structured data

Organisation, service and product markup that matches the visible text, as Google asks, so machines read your name, services and areas without guessing.

Schema Structured content

Question research

Keyword research stretched to the longer questions people ask AI tools, drawn from Search Console, Keyword Planner and your own enquiries, with one page for each answer.

Questions Content strategy

Content marketing, step by step

Business Profile and reviews

Your Google Business Profile, reviews and directory listings kept complete and consistent, which Google’s guidance for its AI features asks for.

Google Business Profile Reviews

Local SEO, step by step

Digital PR and links

Mentions and links earned from suppliers, associations and Australian media, so other sites back up what yours says about you.

Digital PR Earned links

Link building, step by step

Bing and Copilot

Your site verified in Bing Webmaster Tools, changes sent through IndexNow, and Copilot citations read from Bing’s AI Performance report.

Bing Copilot

Online stores

Product pages and Merchant Center data kept up to date, which the same Google guidance asks of retailers, as part of our ecommerce SEO work.

Products Merchant Center

Ecommerce SEO, step by step

AI answers for local businesses

Ask an assistant for the best plumber in Joondalup and the answer draws on business listings, so for a local business, AI SEO and local SEO are one job. Ahrefs, checked on 4 October 2026, shows how customers search at each stage.

What answers draw on

Google’s guidance for its AI features asks businesses to keep their Business Profile up to date, and OpenAI says ChatGPT uses your location and third party business listings for local results.

Questions go to AI

“How to unblock a drain” (350 searches a month), “switchboard upgrade Perth” and “RCD testing Perth” all show a Google AI overview, so the business that answers them meets the customer first.

Hiring goes to the map

“Plumber Joondalup” (450 a month), “best plumber Perth” and “best dentist Perth” show a map pack and no AI overview, decided, in Google’s words, by relevance, distance and popularity.

Some show both

“Best family lawyer Perth” shows an AI overview and a map pack, so one firm can be cited in the answer and listed on the map at the same time.

Photo: Ben Tippett at work in Wanneroo

Ben Tippett

Founder, Perth Digital Edge

Wanneroo, since 2016

Who does the AI work

Ben Tippett founded Perth Digital Edge in Wanneroo in 2016 and leads its SEO work, AI search included. Choosing an AI SEO agency comes down to who does the work and how it is measured, and here the people who count your citations are the people who change your pages.

We are a small digital marketing agency, not an AI SEO company selling AI search services on their own. Web design and web development, Google Ads, content and performance marketing sit in the same office, so the AI work can draw on all of them.

Credentials

Ahrefs Agency Partner

Google Partner

Member, Australian Web Industry Association

Awards

Winner, Web Excellence Award

TechBehemoths Awards, 2023 to 2025

Finalist, Global Search Awards 2026

What Those Clients Say

Google★★★★★4.950 reviews Clutch★★★★★5.0verified

         Posted on Google  
   
   Anita Walker 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben was incredibly helpful when I reached out to him for some website design support.  He really went above and beyond to support me with my queries even though I was not yet a paying client. His knowledge of web design made everything much easier to understand.  I highly recommend Perth Digital Edge to anyone looking for professional and reliable web design services.
  
 
 
      Posted on Google  
   
   Abdul Jorany 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo. He was easy to work with, kept things simple, and we started getting results before we had even spent anything on ads. Really happy with how it all turned out and would definitely recommend him.
  
 
 
      Posted on Google  
   
   Guitar Lessons Perh 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We have been working with Ben for many years by now and we couldn't recommend him enough for his professionalism, hard work, dedication and competence in his job.
  
 
 
      Posted on Google  
   
   Ben De Rosa 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Ben Tippett and the team at Perth Digital Edge are, without a doubt, the best in the business. His knowledge of digital marketing, SEO, and web strategy is truly exceptional. What really sets Ben apart is his genuine care for his clients' success; he doesn't just deliver a service, he partners with you to make sure you get the best possible results. If you are looking to grow your business, Ben is the person to call. Five stars!
  
 
 
      Posted on Google  
   
   Tommo Thomson 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Great service.
Highly recommend.   Was throwing mine away and getting no results before finding Ben at PDE.
Well worth giving them your business
  
 
 
      Posted on Google  
   
   Slide & Glide Pty Ltd 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level , always available, always helpful, and always honest. The results speak for themselves. My business went from almost shutting down to becoming a real winner again. I honestly can’t thank Ben enough for what he’s done for us. If you’re on the fence, don’t be – this guy delivers! 🙌
  
 
 
      Posted on Google  
   
   Anita Pages-Oliver 
 
 
 
 Trustindex verifies that the original source of the review is Google.  We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence.

Ben was fantastic to work with. He took the time to understand our business and goals, untangled our existing setup, and gave us clear, practical guidance every step of the way. What really stood out was his transparency. He worked on an hourly rate, stuck to his word on budget and timelines, and delivered exactly what he committed to.

He is incredibly knowledgeable, but also down to earth and easy to work with. No jargon, no fluff, just honest advice, smart solutions and a genuine interest in helping us succeed.

We are already seeing improvements and feel much more confident managing our own campaigns. Highly recommend Ben if you're after someone reliable, responsive and great at what he does.
  
 
 
      Posted on Google  
   
   Mark Perrozzi 
 
 
 
 Trustindex verifies that the original source of the review is Google.  Perth Digital Edge were wonderful in dealing with me the entire process from web design to seo optimisation  and Digital Marketing customized for my purposes. I couldn't have asked for someone who cares more about their work and always strives for perfection. I was always given the pros and cons of any decisions ahead of time, as well as what the expected timeframe for results would be. Thank you so much to Ben for all his hard work. I won't trust anyone else with my web design or seo needs.
  
 
 
      Posted on Google  
   
   Inception Video 
 
 
 
 Trustindex verifies that the original source of the review is Google.  My website/s were desperate need of a refresh after several years of neglect. Inception Video is in a competitive marketspace and we service two very different market spaces so the website had the added difficulty of needing to service and speak to two very different clients. I approached Ben from Perth Digital Edge to design me a new website that has a vibrant visual appeal (as I work in a visual market) and strong SEO functionality to assist with my digital marketing. I'm thrilled with the results from the team at Perth Digital Edge and the design of my new website. It ticks all the boxes. I'm also very impressed with the time Ben took to understand my needs, how flexible he was in adjusting the pages to accommodate my two marketplaces and the training he gave me in moving from Wix to Wordpress so that I can now continue to evolve my website.
  
 
 
  
  Load more

★★★★★

As a long-term client of Perth Digital Edge, I am continually impressed by the exceptional service and expertise they offer. Over the years, my experience with this company has been nothing short of excellent, thanks in large part to Ben’s unparalleled skills and dedication. One of the most significant improvements we’ve noticed since partnering with Perth Digital Edge is a dramatic enhancement in our Google rankings and overall web traffic. This uptick in online visibility has been a game-changer for our business, fueling growth and increasing our market presence.

Lucas MilesWestside Auto Wholesale · Google review

★★★★★

Huge shoutout to Ben for absolutely smashing our SEO and marketing. His customer service is next level, always available, always helpful, and always honest. The results speak for themselves. My business went from almost shutting down to becoming a real winner again. I honestly can’t thank Ben enough for what he’s done for us. If you’re on the fence, don’t be, this guy delivers!

Slide & Glide Pty LtdGoogle review

Real reviews. A selection from our Google and Clutch reviews, each one exactly as the client wrote it. Read them on Google.

What AI SEO costs

Our Australia AI SEO pricing is our SEO pricing, because AI SEO sits inside every campaign rather than being sold as an extra. Campaigns run month to month on thirty days notice, and the free audit includes an AI visibility check before any quote. What moves the price within a tier:

Pages to rewrite

Locations and services

Crawler and technical fixes

Who publishes the changes

One location

A business serving one city or region

to $2,800 a month

Citation count by platform
Answer first rewrites of key pages
Crawler, schema and Business Profile fixes
A meeting with the data on screen

Ask about this package

Frequently asked questions

What is AI SEO, and how is it different from SEO?

AI SEO is SEO aimed at the answers AI search tools write, not only the ranked list of links. Traditional SEO asks where a page ranks; AI SEO also asks whether a passage of it gets quoted. The foundations are shared, which is why we run both in one campaign.

What is generative engine optimisation (GEO)?

Another name for the same work. Generative engine optimisation means shaping your pages so generative AI systems cite them. Call it GEO, AEO or AI SEO, the method holds: crawlable pages, plain answers, consistent details and references from other sites.

Can you promise my business will appear in ChatGPT or Google’s AI Overviews?

No, and nobody honest can. Answers are regenerated and their sources change, as our own counts show. What we commit to is the work and the measurement: pages built the way these systems choose sources, and a monthly count of whether your citations are rising.

How do you measure AI visibility?

Four ways, read together: Ahrefs citations by platform and page, GA4 visits and enquiries from AI assistants, Search Console trends, and a monthly panel of buyer questions checked in each assistant. We go through them with you in a meeting, beside your search rankings and enquiries, rather than sending a report.

How long does AI SEO take to show results?

Google’s own video on hiring an SEO, from 2017, puts it at four months to a year to see benefit. Crawler fixes register faster (OpenAI says about a day for a robots.txt change), but citations build as pages are recrawled and answers regenerate, and anyone naming a date is guessing.

Do I need AI SEO as a separate service?

No. It is part of every SEO campaign we run, at the same price. Be wary of AI powered SEO services sold as an add-on to a site whose basics are broken, because Google’s AI features draw on the same index as its ordinary results.

Does blocking AI crawlers stop my business appearing in AI answers?

It depends on the crawler. OpenAI says sites that block OAI-SearchBot are not shown in ChatGPT search answers, while blocking GPTBot only opts you out of its model training. PerplexityBot is the crawler Perplexity uses to surface and link sites. Google-Extended controls Gemini’s use of your content but not AI Overviews, which rely on Google’s ordinary crawler.

Do AI assistants send visitors who enquire?

Some do, and GA4 shows how many. ChatGPT tags its links utm_source=chatgpt.com and the others arrive as referral traffic from their own domains, so we see where they land and whether they enquire, counted beside the rest of your website traffic. Some customers read the AI answer and then search your business name, so branded searches are worth watching too.

What does AI SEO cost in Perth?

The same as our SEO: $2,000 to $2,800 a month for one location and $3,000 to $5,500 for several locations or a larger site, month to month, after a free audit. Consulting and training run from $150 an hour plus GST.

Does AI SEO work for a local business?

Yes, and for most it starts with the map. Hiring searches such as “plumber Joondalup” still open on the map pack, while the questions before them open on an AI answer, so the same work has to serve both Google AI Overviews and the map. Small business websites usually need fewer pages than owners expect, each answering one question well.

Do I need an llms.txt file or special markup for AI?

Not for Google. Its documentation says no new machine readable files, AI text files or special markup are needed to appear in AI Overviews or AI Mode. Structured data still helps machines read a page, but it must match the visible text and it won’t boost visibility on its own. Google stopped showing FAQ rich results on 7 May 2026, so we use FAQ markup to label questions, not to win a rich result.

Will AI search replace Google Ads and paid search?

We don’t plan for one replacing the other. Paid ads and other paid media buy visibility now, while AI powered search rewards pages that earn citations over time. We run Google Ads on a flat monthly fee, never a percentage of spend, with a media budget of around $1,500 a month suggested to begin, and conversion rate optimisation on the landing pages helps both.

Which AI platforms do you track?

Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot through Ahrefs, plus Copilot’s own citation data in Bing Webmaster Tools. As AI driven search spreads to new tools, we add them once they can be measured.

Our Technology Partners and Certifications

The platforms we build, run and measure your marketing on every day.

Google Ads

Google Analytics

See who AI answers cite instead of you

Send your site, your suburb and a question your customers ask. We check which sources the AI answers cite for it and where competitors appear and you don’t, then talk it through in a free online session, with the first steps of an AI SEO strategy and a quote.

Call 1800 967 911