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SEO Case Study: 168 Page One Keywords In 90 Days For A Perth Automotive Business

Automotive is one of the most contested corners of Perth search. We cleared the technical faults holding the site back, then built content around the questions people actually ask before they sell a car.

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Sector: Automotive
Location: Perth

168Page-one keywords

90 daysTo reach them

TechnicalFaults cleared first

ContentBuilt on real buyer questions

Their Challenge

The site carried technical faults that were holding back what it could rank for, and the content was not answering the questions people ask in the window before they decide to sell.

In a category this crowded, both problems compound. Weak technical foundations limit how much of the site gets indexed properly, and generic content gives Google no reason to prefer you over an aggregator.

Our Solution

We cleared the technical faults first, because content published on a site that cannot be crawled and understood properly is wasted effort.

Then we built a content plan around the questions people actually ask before selling a car, targeting the research stage rather than only the final transactional term where the aggregators are strongest.

Technical clean-up

The crawl, indexation and structural faults limiting the site were identified and cleared before any content work started.

Buyer question research

Content planned around what people genuinely search in the window before selling, not just the highest volume transactional phrase.

Content build

Pages written to answer those questions properly, giving the site relevance in searches the aggregators handle poorly.

Page-one tracking

Progress measured on keywords reaching page one, because that is where clicks actually begin.

The Results

Within 90 days, 168 keywords sat on page one. In a category dominated by national aggregators, that came from attacking the searches they answer badly rather than fighting them head on for the single biggest term.

The technical work is what made it possible in that timeframe. Content alone on the original site would have taken considerably longer to register.

168 page-one keywords
90 days to reach them
Technical faults cleared first

★★★★★

Ben did an awesome job with Sell My Car Pro. He took care of everything from the website development and SEO through to the graphic design, branding and logo. He was easy to work with, kept things simple, and we started getting results before we had even spent anything on ads. Really happy with how it all turned out and would definitely recommend him.

Abdul JoranyGoogle review, Sell My Car Pro

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