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Freedom Furniture

a household name in Australia since 1981

Freedom Furniture has been a household name in Australia since 1981, offering a wide range of stylish and functional furniture pieces. Known for their commitment to quality and durability, they have been the go-to destination for Australians looking to make their homes more comfortable and aesthetically pleasing.

Freedom Furniture Bg

Freedom Furniture's Challenge

Despite their longstanding reputation and a broad range of products, Freedom Furniture faced a challenge in connecting with a younger, digitally-savvy audience. Traditional advertising methods were not yielding the desired impact, and there was a need to showcase not just their products but also the people behind the brand. The company wanted to revitalize its image and reach a broader demographic without alienating their existing customer base.

The Solution

To address this, we initiated a multi-faceted advertising campaign that included high-quality photography of their latest collections and “Meet the Staff” features at various stores. We also produced a video advertising campaign focused on home decorating tips, featuring interviews with interior decorators who swear by Freedom Furniture’s offerings. This content was not only used for traditional advertising but was also disseminated through various digital platforms, including social media, to reach a wider audience.

The Results

The campaign was a resounding success. The photography and video content received high engagement rates online, leading to increased web traffic and in-store visits. The “Meet the Staff” feature, in particular, humanized the brand and created a sense of community and trust that resonated well with both new and existing customers. Overall, the campaign successfully refreshed Freedom Furniture’s image, making it relevant to a younger demographic while reinforcing its reputation for quality and style among existing customers.

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