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Google Ads Case Study: Recruitment In Perth

Sense Recruitment is a recruitment business in Perth. Recruitment is a costly category in paid search, with employers and job seekers searching similar terms.

Perth Digital Edge was brought in for Google Ads, with one aim: make Sense Recruitment the obvious choice for employers and job seekers.

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Sector: Recruitment
Location: Perth

Their Challenge

Recruitment is a costly category in paid search, with employers and job seekers searching similar terms. Without careful targeting, budget goes on clicks that will never become a placement.

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Our Solution

Perth Digital Edge worked with Sense Recruitment on Google Ads. Each part of the work was aimed at the same problem.

Google AdsPaid search on high-intent terms like “recruitment agency Perth”, with the search terms report keeping budget off clicks that never convert.

The Outcome

Budget On Buying Searches

Campaigns focused on high-intent terms, with wasted clicks cut back through the search terms report.
Built Around The Customer

Every decision was made with employers and job seekers in mind, from the first search to the first enquiry.

Take Your Google Ads To The Next Level

Paid search puts you in front of employers and job seekers at the moment they are ready to act. Set up properly, every dollar goes to searches that can turn into work.