Fosters Fencing
Founded in 2011, Fosters Fencing is a Perth-based company that has quickly become a household name for all fencing needs. With a combined 30 years of experience, founders Dave and Tim, they have assembled a team of skilled tradesmen who are committed to delivering superior quality work. From residential to commercial projects, no job is too difficult for this dedicated team. They pride themselves on not subcontracting any work, ensuring that every job is done correctly at the agreed price. With a focus on customer satisfaction, Fosters Fencing is on a fast track to becoming the most prominent fencing company in Perth, offering competitive prices without compromising on quality.
Fosters Fencing's Challenge
As a leading provider of fencing solutions in Perth, Fosters Fencing has built a solid reputation for quality workmanship and customer satisfaction. With a team of experienced tradesmen and a history of successful projects, the company has been a go-to choice for both residential and commercial fencing needs.
However, despite its strong reputation and customer recommendations, Fosters Fencing faced a significant hurdle: an outdated and underperforming website. While the company had some level of digital presence, the existing website was not effectively showcasing its expertise or engaging with both existing and potential clients. This lackluster digital footprint hindered their ability to fully leverage their expertise, expand their customer base, and keep pace with competitors in an increasingly digital marketplace.
The Solution
Understanding the limitations of an outdated website, we initiated a comprehensive digital marketing overhaul for Fosters Fencing. The first order of business was to secure a high-ranking domain name that would not only encapsulate the brand but also improve its search engine rankings.
Next, we designed a bespoke website tailored to showcase the company’s extensive range of fencing services, skilled tradesmen, and successful projects. The website includes sections for service offerings, team bios, customer testimonials, and an informative blog. To complement this, we implemented a robust SEO strategy aimed at elevating the company’s online visibility and attracting a broader customer base.
One of the unique features we introduced was a secure, client-only portal. This user-friendly area allows customers to track project progress, view quotes, and access other essential information, adding an extra layer of transparency and engagement to the customer experience.
The combined efforts of the digital marketing campaign, SEO strategy, and the new, optimized website have been transformative. Fosters Fencing now enjoys enhanced online visibility, attracting a more diverse range of clients. The client portal has also streamlined operations and improved customer satisfaction, solidifying Fosters Fencing as a leading choice for fencing solutions in Perth and the surrounding areas.
The Results
Since the initiation of our comprehensive digital marketing campaign and the launch of our updated website, Fosters Fencing has experienced a remarkable increase in customer engagement and new project acquisitions. The website has become an essential part of our business operations, serving as a centralized platform for all fencing needs in the Perth area.
Our SEO strategy has yielded significant results, catapulting Fosters Fencing into top rankings for key search terms related to fencing services in Perth. This enhanced online visibility has led to a substantial uptick in inquiries and new client contracts, broadening our customer base like never before.
One standout feature that has set us apart is our innovative colour match system. This allows customers to effortlessly match their new fencing with existing structures or planned designs, adding a layer of customization that has been highly appreciated by our clients. This unique offering has not only enriched the customer experience but has also contributed to our reputation as a forward-thinking and customer-centric fencing service.
Overall, the investment in a robust digital marketing campaign, including a high-ranking domain name and a targeted SEO strategy, has been highly rewarding. Fosters Fencing has further solidified its position as a leading fencing service provider in Perth, experiencing increased clients, project completions, rankings, and overall market visibility.