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SEO And Ecommerce Case Study: Jewellery In Perth

Stelios Jewellers is a Perth bespoke jeweller, led by master jeweller Stelios. Jewellery, and engagement rings in particular, is researched for weeks before anyone visits a store, so being found during that research decides who gets the appointment.

Perth Digital Edge runs enterprise and ecommerce SEO and content for Stelios Jewellers and is building a new WooCommerce website so buyers can shop the collections online.

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Stelios Jewellers website homepage on desktop

Sector: Jewellery
Location: Perth

+XXX%Organic traffic

XXXPage one keywords

+XX%Key events

+XX%Enquiries

Their Challenge

Jewellery, and engagement rings in particular, is researched for weeks before anyone visits a store. Buyers browse designs online, read reviews and shortlist a few jewellers. Being visible and memorable throughout that research is what brings them through the door.

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Stelios Jewellers range and story sections

Our Solution

Perth Digital Edge worked with Stelios Jewellers on enterprise SEO, ecommerce SEO, content creation and a new WooCommerce website. Each part of the work was aimed at the same problem.

Ecommerce Web DesignA new WooCommerce website being built so buyers can browse and buy the collections online, with clear paths to book an appointment for bespoke and engagement pieces.
Enterprise SEOA scalable SEO strategy and site structure for a large catalogue of engagement rings, wedding bands, diamonds and fine jewellery.
Ecommerce SEOCategory and product pages optimised so individual pieces rank for the searches buyers make while they compare.
Content CreationGuides and collection pages that answer the questions buyers ask about diamonds, metals, settings and pricing before they visit.

Stelios Jewellers story section on mobile

The Outcome

Found During The Research

SEO and content put Stelios Jewellers in front of buyers in the weeks they spend comparing jewellers.
Answers That Build Trust

Guides on diamonds, metals and settings help buyers feel confident before they visit.
A Store To Match The Work

The new WooCommerce site will let buyers shop the collections online and book in for bespoke pieces.

Take Your SEO To The Next Level

Big purchases are researched online first. Helpful content and strong SEO put your business in front of buyers while they are still deciding, so you are the one they visit.