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Digital Marketing Case Study: Fencing Contractors In Perth
A growing Perth fencing and gate specialist competing against established trade names for the highest value suburbs in the city. We built a full digital growth engine across web design, UX, SEO, technical SEO, content creation, Google Ads and Meta advertising. A faster, conversion-focused website wired into a paid and organic search strategy that puts FencrGatr in front of property owners at the exact moment they go looking for a fencer.
- Sector
- Fencing and gates
- Location
- Perth
Their Challenge
Fencing in Perth is a crowded, established trade. Long-running contractors and large directories dominate the search results for high-intent terms like fencing contractors Perth and Colorbond fencing, and they have years of domain authority and ad spend behind them. For a younger brand chasing premium suburbs such as Dalkeith, Cottesloe and Mosman Park, simply being good was not enough.
FencrGatr needed to be found, fast, by people ready to request a quote. The business had the materials, the awards, the finalist craftsmanship and the five star reviews. What it lacked was a website built to convert that interest into enquiries, an organic search presence strong enough to rank against the incumbents, and a paid media program that brought in leads profitably rather than burning budget on broad, low-intent clicks.
Our Solution
We delivered an integrated build covering the website, user experience, search engine optimisation, Google Ads and Meta advertising, all working off the same strategy. The website was designed and structured around the way Perth property owners actually choose a fencer: quickly, on mobile, and on trust. Dedicated service pages for each fencing and gate type were built to rank organically and to convert paid traffic, with the licence, insurance, warranty, awards and review signals placed exactly where they win confidence.
On top of the site, a search-led SEO program targeted the full Perth fencing keyword landscape, from high-intent transactional terms through to suburb level and long-tail planning queries. Google Ads captured demand at the bottom of the funnel, while Meta advertising on Facebook and Instagram built awareness and retargeted warm audiences with project imagery. Every channel fed the same conversion-optimised website, so paid and organic effort compounded rather than competing.
The experience was designed around one job: turning a visitor into a quote request in as few steps as possible. Clear calls to action on every scroll depth, fast mobile performance, prominent phone and quote buttons, and project galleries that build trust before the form.
A clean, modern, fully responsive website that reflects the quality of FencrGatr’s work and the premium suburbs it targets. Structured service architecture across Colorbond, slat, blade, PVC, pool, security and gabion fencing, plus the full slate range, giving every service its own organic landing page for both organic and paid traffic.
An interactive quote calculator and streamlined enquiry flow that lets property owners get a fast, transparent first step, and gives channel-tracked lead capture so the business knows which enquiries came from where.
A comprehensive SEO program that covered the full Perth fencing search landscape: transactional terms such as fencing contractors Perth, service specific queries including Colorbond, slat, security and gabion, and suburb and long-tail searches across the metro area. On-page optimisation, technical structure and internal linking were built to compete with the established names and to keep compounding authority over time.
A high-intent Google Ads program built to capture property owners actively searching for a specific fencing service. Campaigns segmented by service and location, conversion tracking on calls and quote requests, and ongoing optimisation focused on the budget on the searches most likely to turn into profitable jobs rather than broad, wasteful clicks.
Facebook and Instagram campaigns built around finished project imagery in target suburbs, using proximity-relevant creative to build awareness and retargeting audiences who had visited the site but not yet enquired, catching the consideration window that paid social alone rarely reaches.
The Results
With the new website and integrated strategy live, FencrGatr moved from being hard to find to consistently visible across the searches that matter in Perth fencing. Organic search traffic grew as service and suburb pages began ranking against the established contractors, with organic traffic up 312 per cent and 90 plus keywords on page one across transactional and long-tail terms.
Paid media added a profitable, controllable lead source on top of the organic gains. Google Ads and Meta together returned a 3.2 times return on ad spend, and total quote requests and enquiries rose 215 per cent as the conversion-focused website turned more of that combined traffic into booked jobs. The result is a single growth engine where web, UX, SEO and paid media reinforce each other, giving a younger brand the visibility to compete with Perth’s established fencing names.
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Found Across Perth
Service and suburb pages set up for the fencing searches owners make, from Colorbond to aluminium slat.
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Paid And Organic Working Together
Google Ads captures people ready to book now while SEO builds long-term visibility.
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Seen Before The Search
Facebook ads put finished projects in front of local homeowners before they start looking.
Take Your Trade Business To The Next Level
Most homeowners search, compare and scroll before they call a tradie. A fast website backed by SEO, Google Ads and social ads keeps your business in front of them at every step.
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