Google Ads Case Study: Recruitment Agency In Perth

Sense Recruitment is a Perth recruitment agency placing technology, transformation, corporate and executive talent. Paid search was part of the mix, but the tracking behind it could not show which clicks became real enquiries.

Perth Digital Edge implemented correct conversion tracking in Google Ads and optimised the landing pages that paid traffic arrives on.

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Sense Recruitment website homepage on desktop

Sector: Recruitment
Location: Perth

$X,XXXMonthly ad spend

X.XxReturn on ad spend

XXXConversions

$XXCost per conversion

Their Challenge

Recruitment is a costly category in paid search, with employers and job seekers searching similar terms. Without accurate conversion tracking, Google Ads could not tell which clicks turned into real enquiries, so bidding was working from incomplete data. The landing pages also needed to do a better job of turning paid clicks into contact.

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Sense Recruitment stats and specialisation sections

Our Solution

Perth Digital Edge worked with Sense Recruitment on Google Ads conversion tracking and landing page optimisation. Each part of the work was aimed at the same problem.

Google Ads Tracking And ManagementConversion tracking rebuilt so Google Ads records real enquiries, applications and calls, with campaigns realigned so bidding works from accurate data.
Landing Page OptimisationLanding pages tightened for paid traffic, with clear paths for employers and candidates and calls to action that match the ads.

Sense Recruitment recruitment news and contact sections

The Outcome

Tracking You Can Trust

Google Ads now records the enquiries and applications that matter, not just traffic.
Smarter Bidding

Accurate conversion data gives automated bidding the signal it needs to find better leads.
Pages Built For Paid Traffic

Landing pages that match the ads and make it easy for employers and candidates to get in touch.

★★★★★

We engaged Ben from Perth Digital Edge to help us sort out our Google Ads, Analytics, Tag Manager setup and to provide training so we could manage campaigns ourselves with confidence. Ben was fantastic to work with. He took the time to understand our business and goals, untangled our existing setup, and gave us clear, practical guidance every step of the way. What really stood out was his transparency. He worked on an hourly rate, stuck to his word on budget and timelines, and delivered exactly what he committed to. He is incredibly knowledgeable, but also down to earth and easy to work with. No jargon, no fluff, just honest advice, smart solutions and a genuine interest in helping us succeed. We are already seeing improvements and feel much more confident managing our own campaigns. Highly recommend Ben if you’re after someone reliable, responsive and great at what he does.

Anita Pages-OliverGoogle review, Sense Recruitment

Take Your Google Ads To The Next Level

Ads can only be as smart as the data behind them. We fix the tracking, sharpen the landing pages and make sure every dollar of ad spend is measured against real enquiries.