SEO

Practical, no-nonsense marketing thinking for Western Australian businesses. Straight talk on SEO, Google Ads, web and the numbers that matter. Browse the articles below, or just get in touch.

  • SEO•October 30, 2026•16 min•

    What Is Enterprise SEO? Meaning, Strategy And Tools

    Understand what enterprise SEO means for large organisations. Covers strategy, team structure, tools, governance, and how enterprise SEO drives measurable growth.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • SEO•October 30, 2026•8 min•

    What Is An Orphan Page? How To Find And Fix Them

    Every website accumulates pages that nobody can reach. They exist on the server, they may even be indexed by Google, but no internal links pointing to them

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • Digital Marketing•October 30, 2026•11 min•

    What Is Programmatic Advertising? A Comprehensive Guide

    Learn what is programmatic advertising, how it works, and when it makes sense for your business. A practical guide from Perth Digital Edge.

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • Perth Digital Edge, digital marketing agency in Perth
    Web Design•August 17, 2026•10 min•

    Plugin And CMS Updates: Why They Are Critical For Security And SEO

    That little update notice you keep ignoring is a ranking risk in disguise. Outdated plugins slow your site, break key SEO features, and hand hackers a way in,

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • Perth Digital Edge, digital marketing agency in Perth
    Digital Marketing•August 13, 2026•26 min•

    The Best AI Marketing Tools For Australian Businesses (2026)

    Every week a new AI tool promises to change your marketing, and most of them will not. This is our honest shortlist of the best AI marketing tools that

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 13, 2026•15 min•

    AI And SEO: How Artificial Intelligence Is Changing Search In 2026

    Search has changed more in the last two years than in the decade before it. AI now answers questions that once sent clicks to your site, and the rules of

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 12, 2026•14 min•

    Search Intent: The SEO Concept That Makes Or Breaks Content

     You can write the best page on the internet and still rank nowhere, if it answers the wrong question. Search intent is the reason why. Get it right and

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 12, 2026•16 min•

    Toxic Backlinks: How To Find And Disavow Them

    Not every link helps you. A pile of spammy backlinks from the wrong sites can quietly drag down your rankings, and sometimes it is deliberate. This guide

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

  • Perth Digital Edge, digital marketing agency in Perth
    SEO•August 12, 2026•21 min•

    Link Building Through Digital PR: A Modern Strategy

    The links that move rankings today are not bought or begged for, they are earned through stories the media wants to tell. Digital PR link building is how you

    Ben Tippett, founder of Perth Digital Edge

    Written byBen Tippett

Search articles
Book a strategy session

Ready to grow? Tell us what you need and we will come back with a clear plan, no hard sell.







    Our Technology Partners and Certifications

    The platforms we build, run and measure your marketing on every day.

    Google Partner
    Google Ads
    Google Analytics
    Meta
    Instagram
    WordPress
    WooCommerce
    Shopify
    Instapage
    Google Partner
    Google Ads
    Google Analytics
    Meta
    Instagram
    WordPress
    WooCommerce
    Shopify
    Instapage
    Google Partner
    Google Ads
    Google Analytics
    Meta
    Instagram
    WordPress
    WooCommerce
    Shopify
    Instapage

    Book a No-Obligation Strategy Session

    Tell us your targets on a free discovery call and we will come back with a clear, accountable plan for SEO, Google Ads and your website.