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SEO case study · Meal delivery · Perth
SEO case study: a Perth meal delivery business grows traffic 118% and conversions 51%
A Perth meal delivery business whose pages were aimed at the wrong searches. After a full audit we rebuilt the page map, metadata, titles, headings and copy around what people actually type when they want meals delivered.
More traffic
Lift in conversions
In Perth for healthy meals delivered
Before anything was changed
The client
A meal delivery business pointed at the wrong searches
Wholistically Healthy prepares and delivers healthy meals to customers across Perth. It is a category where the buying decision happens quickly and locally, and where the search terms people use are very specific.
The business had a working operation and a site that was not bringing it the right customers.
The challenge
Pages targeting the wrong intent
The pages were built around terms that sounded relevant but did not match what buyers search before they order. Metadata was weak, and the content was not surfacing for the searches that mattered.
That is a harder problem than low traffic, because the site looks finished. Everything is in place. It is simply pointed at the wrong demand.
The work
A full audit, then the page map rebuilt around real demand
We started with a full audit rather than assuming where the problem sat. That established which searches carried real buying intent in this category and where the site was missing them.
From there we rebuilt the page map, metadata, titles, headings and copy around that behaviour, so each page answered a search someone actually performs before ordering meals.
The result
More traffic, and better traffic
Traffic grew 118 per cent and conversions lifted 51 per cent. The conversion gain is the important half: the new traffic was better matched to what the business sells, so more of it turned into orders.
The site now ranks first in Perth for healthy meals delivered, which is the search that matters most in this category.
The services behind this SEO case study
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Google review
★★★★★
Ben and team have been working with my e-commerce business for about 6 months and we have had great results. Available 24/7, super keen to do a great job, flexible and really helpful with other tech issues that go beyond the spectrum of his directive. An all-round great guy, and an even better business. Thanks Ben!
Renee Cochrane
Google review, Wholistically Healthy
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