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Digital marketing case study · Education · Australia

Digital marketing case study: education in Australia

Work delivered by Perth Digital Edge for Academic Group. Add two or three sentences on the brief: what the business needed from search or paid media, and which channels the engagement covered.

Academic Group logo

Client

Academic Group

Sector

Education

Location

Australia

Services

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Metric 1 to add

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Metric 2 to add

00%

Metric 3 to add

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Metric 4 to add

The client

A education business, and what it needed from search

Two or three sentences of context for the work. What the business does and where it operates is enough. This is not a profile of the business, so leave out the credentials list.

Digital marketing work, education

Digital marketing work, education

The challenge

What was holding the education work back

The commercial problem in plain terms. What was not working, what it was costing, and what had already been tried. Name the competitive pressure if it is relevant.

The work

What we built and ran

The work itself, channel by channel. Website, SEO, Google Ads, social, content. Enough detail that another education business recognises its own situation.

Digital marketing work, education

Digital marketing work, education

The result

What changed

The outcome, tied to the four figures in the band above. Enquiries, revenue, rankings, return on ad spend. Say what moved and over what period, and where the number came from.

The services behind this digital marketing case study

Service

SEO

Organic search built on Google’s own data: Search Console, Keyword Planner and the Natural Language API.

Service

Google Ads

Paid search built around the search terms report, so budget follows intent rather than guesswork.

Service

Web design

Sites built to convert the traffic the rest of the work earns, on WordPress or WooCommerce.

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Google review

★★★★★

No Google review is placed against this client yet. Place one in the register, or paste it here exactly as written with the reviewer’s name as it appears on Google.

Reviewer name

Google review, Academic Group

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