Digital Marketing Case Study: Pool Care In Perth

1Pool Care is a pool care business in Perth. Pool care is a local, repeat service.

Perth Digital Edge was brought in for Digital Marketing, SEO, Google Ads, Web Design, Content Marketing, Link Building and Branding, with one aim: make 1Pool Care the obvious choice for Perth pool owners.

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Sector: Pool care
Location: Perth

+XXX%Organic traffic

XXXPage one keywords

X.XxReturn on ad spend

+XX%Enquiries

Their Challenge

Pool care is a local, repeat service. When a Perth pool turns green, the owner searches on their phone and calls one of the first few businesses they see, usually from the map pack. A business that is not visible there loses the job, and the years of regular servicing that come after it.

Draft, visible to editors only. Replace the challenge, solution and results with the real story for 1Pool Care, and add real figures. Swap each placeholder image in the builder.

Our Solution

Perth Digital Edge worked with 1Pool Care on Digital Marketing, SEO, Google Ads, Web Design, Content Marketing, Link Building and Branding. Each part of the work was aimed at the same problem.

Digital MarketingOne plan across search, ads and the website, so every channel moves Perth pool owners towards the same enquiry.
SEOPages built around the searches Perth pool owners actually make, such as “pool cleaning near me”, so 1Pool Care is found without paying for every click.
Google AdsPaid search on high-intent terms like “pool cleaning near me”, with the search terms report keeping budget off clicks that never convert.
Web DesignA fast, mobile-first site that answers the questions Perth pool owners have and makes getting in touch the obvious next step.
Content MarketingPages and articles that answer what Perth pool owners want to know before they commit.
Link BuildingLinks from relevant Australian sites to build the authority competitive pool care searches demand.
BrandingA sharper identity so 1Pool Care looks as credible online as it is in person.

The Outcome

Designed To Convert

A site built so Perth pool owners can find what they need and get in touch easily, on desktop and mobile.
Found For The Right Searches

Pages aligned to what Perth pool owners search for, so 1Pool Care can be found for the work it wants.
Budget On Buying Searches

Campaigns focused on high-intent terms, with wasted clicks cut back through the search terms report.

Take Your Website To The Next Level

Your website is where Perth pool owners decide whether to get in touch. A site that is fast, clear and built to convert turns more of the traffic you already earn into enquiries.