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Google Shopping Ads Agency Perth for Online Retailers
Shopping campaigns live or die on the product feed. We fix Merchant Center, rebuild the feed and structure campaigns around margin, so your budget goes to products that actually sell.
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What a Google Shopping ads agency handles day to day
Shopping ads are the product listings with an image, a price and a store name that sit at the top of a search for anything you can buy. They are not built like text ads. There is no headline you control and no description you write. Google assembles the ad from your product data, which means the feed is the ad, and the feed is where most of the performance is decided.
That is why Shopping is a different discipline to search advertising. Most of the work happens inside Google Merchant Center and in the feed itself, not in the campaign settings. A feed with vague titles, missing attributes and stale stock data will underperform no matter how carefully somebody sets the bids on top of it, and no amount of budget fixes a product Google cannot classify.
Our Google Shopping management covers the whole chain. Merchant Center account health, the feed that populates it, the campaign structure that spends against it, and meetings, not reports, that show you which products earn their budget and which ones are quietly draining it. Feed work and campaign work are the same job, and splitting them between two suppliers is how accounts end up stuck.
This page is about Shopping and Merchant Center specifically. Search, display and video campaigns sit with our Google Ads work. Plenty of retailers need both and we will happily run both, but the Shopping side has its own set of problems, and it is worth being clear about which one you are actually buying. Retail accounts fail for retail reasons, usually feed data and Merchant Center policy, not for want of another ad headline variation.
What our Google Shopping management includes
Every account is different, but the same components have to be right before Shopping performs. We audit all of them at the start and then work through them in the order of whatever is costing you the most money right now, which is usually not the thing people expect it to be. More often than not the biggest win is sitting in the feed rather than in the bidding strategy.
Product feed quality is where Shopping campaigns are won
If we only got to change one thing in a Shopping account, it would be the feed. Google matches queries to products using the data you send it, so the feed decides what you show for, how often you show, and whether a click was ever likely to turn into a sale. Everything else is a lever sitting on top of that. Bids, budgets and campaign types all matter, but they are adjusting the outcome of a match that the feed already decided.
Almost every default feed we inherit has the same faults. Product titles copied straight from the supplier or the internal SKU name, with no brand, size, colour or material in them. Empty attributes that Google needs in order to classify the item. Images carrying watermarks or promotional text that trip the policy check. Prices and availability updating once a day on a site that can sell out in an hour.
Fixing all of that is unglamorous work, and it is also the work that moves revenue. It is worth doing before anyone touches a bid, because a higher bid on a product Google has misclassified only buys you more of the wrong traffic. Here is what we go through on a product feed.
How we take on a Shopping account
Nothing gets rebuilt on day one. We look at what is actually happening inside Merchant Center and in the data before changing structure, because plenty of accounts are held back by one setting or one unnoticed disapproval rather than by strategy. You get told what we found and what we intend to change before anything goes live in your account.
We do not guess. We give Google what it is asking for.
Most agencies work from third-party tools and generic checklists. We plug straight into Google’s own data and build to what Google itself reports.
We are the only agency in WA connected directly to Google’s Search API through Google Cloud. That pipeline means we read the real entities, search demand and ranking signals from Google’s own systems, then build to match them instead of reverse engineering guesses from third-party tools.
Inside the Perth studio
The team at work
Strategy sessions
Client meetings
Whiteboard planning
Behind the scenes
Campaign reviews
Life at Perth Digital Edge
Inside the Perth studio
The team at work
Strategy sessions
Client meetings
Whiteboard planning
Behind the scenes
Campaign reviews
Life at Perth Digital Edge
A blocked Merchant Center versus a clean one
Plenty of the accounts we take over have products sitting disapproved that nobody had noticed. Google keeps the rest of the campaign running, so the spend looks normal on the surface while a chunk of the catalogue is invisible to buyers. The Merchant Center diagnostics tab is the first thing we open on any new account, and it is worth checking yourself even if you never touch anything else in there.
Performance Max for retail without losing control
Performance Max replaced Smart Shopping and it is now where most retail budget in Google Ads ends up. It works, but it hands Google a lot of control, and the default setup will happily spend a large share of your budget on branded searches you would have won for nothing through your own organic listings. That shows up as a strong return on paper and flat revenue in the bank.
There are levers, and pulling them properly is most of the skill. Brand exclusions stop the campaign taking credit for people who already typed your name. Listing groups let you separate products instead of pooling everything together. Multiple campaigns split by margin or category stop your bestselling lines subsidising slow stock. Asset groups and audience signals shape who sees what, and which products get the impressions.
We also keep standard Shopping campaigns in the mix where they earn their place. Not everything belongs in Performance Max, and a straightforward Shopping campaign still gives you search term visibility and negative keyword control that Performance Max does not fully offer. The right mix depends on your catalogue and your margins, not on what is fashionable this year.
Visibility is the other gap worth closing. Performance Max hides a lot by default, so we pull product level and listing group data out through scripts and the Google Ads API to see what is genuinely selling, rather than accepting one blended figure and calling it insight. You should be able to see performance by product, not just by campaign, because that is the level at which you make decisions about stock, pricing and what to promote next.
How our Google Shopping ads agency structures an account
Structure is how you keep control of spend when the ad itself is automated. Four principles decide where the money ends up going, and they apply whether the campaign is Performance Max or standard Shopping. Getting them right is what lets you scale spend without watching the return fall over as you go.
Segment by margin
Products grouped by what they actually earn, using custom labels, so high margin lines get budget and low margin lines are not quietly bleeding it.
Separate brand traffic
Brand searches split out or excluded, so you can see what Shopping is genuinely winning rather than counting customers who already knew your name.
Match query to product
Search term reviews and negatives, so a query for one product is not paying to show a similar item that will never convert for it.
Test in isolation
One change at a time on top sellers before it rolls out across the catalogue, because a feed rewrite over thousands of products is hard to unwind.
Fixing disapprovals, GTIN errors and products that will not show
Merchant Center problems are a common reason a Shopping account underperforms, and they are rarely visible from inside Google Ads alone. Item disapprovals, account level warnings, misrepresentation flags, mismatched prices, missing identifiers, failed website verification, feed fetch errors. Each one has its own cause and its own fix, and the error messages are not always specific about which.
GTIN errors are the usual culprit for retailers selling their own or custom made products. If a product genuinely has no manufacturer identifier, the answer is to set identifier exists to false rather than inventing a number, which is a quick route to a suspension. For resellers, the correct GTIN needs to come from the manufacturer, not from a guess or a lookup site.
We handle Merchant Center account suspensions as well, including the appeal process. It is worth saying that suspensions usually come from something real on the site, missing contact details, unclear returns or shipping policies, or checkout behaviour that does not match what the ad promised. We fix the underlying cause first, because appealing without changing anything rarely works.
If you are a Perth retailer with a warehouse in Osborne Park or Canning Vale, local inventory ads and store pickup are worth a look too, since they put your actual stock in front of people searching nearby. We work with retailers around Perth and with ecommerce clients on the east coast, and the feed work underneath is the same either way.
What this looks like in real work
Different sectors, different searches, one approach: diagnose properly, build properly, measure properly. These are real Perth clients.
Areas we service
We work across the Perth metro area and greater Western Australia, and with businesses right across Australia.
Plus Adelaide, Brisbane, Sydney, Melbourne and Canberra for businesses outside WA.
What clients say
How we price this work
Simple monthly plans with no lock-in contracts. Every campaign is scoped around your market, so these are a starting point rather than a fixed menu.
All plans are month to month. Every campaign is scoped around your market and your goals, so book a free strategy session and we will give you a tailored quote before you commit to anything.
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