How Much Should a Perth Business Spend on Google Ads?

It is the first question almost every Perth business owner asks us about Google Ads, and the honest answer is that there is no single number. What you should spend depends on what a click costs in your industry, how many of those clicks turn into enquiries, and what a new customer is worth to you. Here is how we work it out with clients before a dollar goes into the account.

Start With What a Customer Is Worth

Before looking at click prices, work out the average value of a new customer over the first year. A plumber who earns $450 on a typical call-out, with a quarter of those customers coming back, has a very different budget ceiling to a conveyancer earning $1,800 per file. That number sets the most you can afford to pay for a lead and still make money.

A Simple Way to Find Your Ceiling

• Average job or sale value
• Your profit margin on that job
• The share of enquiries you usually win

Multiply margin by your win rate and you have the most a single enquiry can cost before the campaign stops paying for itself.

What Clicks Cost in Perth

Click prices in Perth vary widely by trade. Emergency services and legal searches often cost several dollars a click or more, while many retail and hospitality searches cost well under a dollar. Google Keyword Planner gives a rough range, but the real price only shows once a campaign is live and competing.

A cheaper click is not a better click. What matters is the cost of each enquiry you can actually quote.

A Starting Budget That Gives You Real Data

For most local service businesses we suggest a test budget that buys at least 300 to 500 clicks in the first month. That is enough traffic to see which searches bring enquiries and which ones waste money. Spend less than that and the numbers are too thin to make good decisions.

Frequently Asked Questions

Is there a minimum spend for Google Ads?

No. Google does not set a minimum, but a budget that is too small will not produce enough clicks to learn from. Most Perth service businesses need at least a few hundred clicks a month to get reliable data.

How long before Google Ads starts working?

Ads can bring enquiries in the first week, but most campaigns need four to eight weeks of data and adjustment before the cost per enquiry settles.

Should I spend more on Google Ads or SEO?

Google Ads brings enquiries quickly while SEO builds over months and keeps paying off. Most businesses do best with ads funding growth now and SEO lowering the cost of each lead over time.