Accounting SEO Services

Accountant SEO Strategies That Create Revenue

Attract more local clientele and expand your own accounting business or firm through a focused, sector-specific strategy for search engine optimisation.

Accountant Seo Strategies That Create Revenue
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Overview Of Accountnant Seo Services

Overview of Accountant SEO Services

Let’s be honest – Australia isn’t lacking in accounting firms. Whether you’re a fledgling accounting firm or an established accountant aiming to expand your clientele beyond the end-of-financial-year rush, accountant SEO services offer a more budget-friendly avenue to reach your target market compared to other channels.

Recent Google statistics reveal that fewer than 1% of users engage with search results that don’t appear on Google’s first page. This implies that if your accounting firm’s website isn’t ranking on the first page of Google, you’re essentially invisible to potential new clients.

The demand for SEO for accountants is surging, and it’s easy to see why. The escalating costs of PPC marketing for accountants, coupled with a saturated market, have led accounting agencies and firms to explore more cost-effective methods for attracting new business.

A recent experiment conducted by our team at PDE demonstrated that bespoke accounting SEO strategies could slash the new customer acquisition costs for accounting agencies by 46% compared to relying solely on PPC. By zeroing in on local searches and focusing solely on a location-targeted market, our clients were able to significantly reduce their dependence on PPC and establish a round-the-clock digital marketing funnel for acquiring new clients.

Perth Digital Edge is a specialised SEO agency well-versed in the nuances of elevating website rankings in the professional services sector. Whether you’re in dentistry or accounting, your marketing strategy for website visitors necessitates a tailored approach that takes into account the specific conditions of your market – and that’s where our expertise comes into play.

Our Accounting Industry SEO Strategy

  • Service Offering Assessment

    Before devising an accountants SEO strategy for your website, we collaborate with you to comprehend your core accounting services. Whether your focus is on business accounting or personal accounting, it’s crucial to understand the full range of accounting and bookkeeping services you offer. This information helps us identify which website pages need optimisation and which ones still need to be developed.

  • Website Audit

    An initial audit of your website serves as a roadmap for our team to navigate your SEO campaign. By utilising third-party tools along with insights from Google Search Console and Google Analytics, we assess whether the primary focus of your campaign should be on links, content, or technical SEO. This comprehensive audit will unveil various critical factors, including the effectiveness of your past SEO initiatives, the presence of duplicate content, any missing meta data, issues related to site speed and sitemaps, the crawlability and accessibility of your site, how mobile-friendly your website is, and the quality of your backlinks.

  • Technical SEO Audit

    Our in-house technical SEO expert concentrates on refining all the technical facets of your search engine results pages and accounting website. Utilising third-party tools along with Google’s resources, we evaluate and enhance various elements including website accessibility, site speed, internal linking, site architecture, duplicate content, security measures, sitemaps, and local targeting strategies.

  • Google My Business Setup

    Your Google Business profile is a critical local citation. Claiming and optimising this profile for search engines is vital for building credibility. We run a 23-point checklist to ensure your profile is optimised for relevant search terms.

  • Keyword Research

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    Keyword research is the cornerstone of a successful SEO strategy for accountants. We use tools like Semrush and Ahrefs to understand your target market’s search behaviour and inform our keyword targeting.

  • Keyword Identification

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    We identify local search terms that your target market uses, focusing on transaction-oriented keywords for local searches rather than broad, general terms.

  • Content Creation

    Quality content is essential for any successful accountant SEO campaign. Unlike PPC channels like Google Ads, SEO and content marketing offer long-term value.

  • NAP Links

    NAP stands for Name, Address, and Phone Number. Consistent NAP information across various online directories builds trust with search engines and users.

  • Link Building

    Understanding your competitors’ backlink profiles helps us devise an effective link-building strategy for your accounting firm. We develop a customised link-building plan based on competitor insights, focusing on white-hat, long-term strategies.

  • Content Marketing

    Our content marketing strategy aims to position your accounting firm as an industry thought leader, providing valuable and relevant content to your target audience.

  • Reporting

    Transparent reporting and keyword tracking are essential for measuring the ROI of your accountant SEO campaign. We provide 24/7 dashboards, monthly reports, and regular updates to keep you informed.

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