Getting your business on Google’s Local 3-pack is pretty easy, once you know what the local 3-pack is. It’s a function of google maps that gives your business some free and easy publicity every time someone types in keywords related to your business. While that sounds cool, most business owners don’t think about optimising their businesses to be available for the local 3-pack spots.
However, there are several easy things you can do to get your business higher up in the rankings. That means more business for you and a better chance of prospective customers seeing what you have to offer them.
Why Does The Local 3-Pack Matter?
One of the best ways to use local SEO services in Perth to optimise your website for the local 3-pack. The local 3-pack is a fancy name for the collection of three search results that appears whenever someone types in a query on Google Maps. Google’s local SEO goes out and collects information on the top three sources of best interest to the customer.
For example, if a customer typed in ‘ice cream store near me’ in Google maps, the SEO services for small businesses would kick in. Then Google would pick the three closest ice cream stores with the highest reviews and are the most optimised. Those results are the local 3-pack, and most people can select from them.
Why Does That Matter?
Any local SEO expert can tell you that you need to be on the top of Google search results. Along with your business showing up on Google’s front page, having it show up in the local three-pack is also very beneficial for you. People pay attention to the top three choices, and it’s a great way to get some customers.
How Do I Get My Business On The Local 3-Pack?
Sadly, you can’t just snap your fingers or pay a payment and have your business show up there. Instead, you need to delve into the backend of Google, and a agency can help you out.
First, you should take a look at the ‘Google my business’ page. This is where Google goes to place websites on the local-3 pack page. You can set up your listing if you haven’t already, and then optimise it. Make sure that all your information is consistent and accurate.
Next, focus on getting good reviews, because those 5-Star reviews are the real power behind any local . Google focuses on businesses with a total star rating of 4-5, and It doesn’t bring any services less than that to the customers’ attention. Even if you have a 3.9-star rating, you won’t get brought in.
Ask your customers to leave you reviews and respond to any active reviews and testimonials. Even a simple ‘thank you’ can show customers that you have good customer service and give prompt feedback.
Make Sure You Have Good Local SEO
Having good local SEO doesn’t mean working with a Perth SEO agency, but it means continually ensuring every piece of content is optimised. Keep checking your website, your backlinks and link building, and your social media.
Whether you have a blog, podcast, or just a perfect online store, it should be optimised. Your content should be easy to read, accessible to new and old clients, and be consistent with the information you give out.
You don’t want to have two blog posts giving your readers two different pieces of information. Especially if it is regarding sales or your business’s location! Not only is it sloppy writing, but that little mistake could cost you!
Increasing Your Chances Of Being Found
Google 3-Pack takes some time to get on, even if you are doing all of the steps and optimising your content with us. Don’t worry if your business doesn’t get on right away, but the improvement to your SEO can still help your business get on the right side of the Google Algorithm.
It can take some time and work, but it can pay off once you get onto the Google 3-Pack. Your business should then blow up with more customers than it can handle, all because of some quality SEO.
Getting Started: The Power of Google’s Local 3-Pack for Your Business
Securing a spot in Google’s Local 3-Pack is more than just a digital marketing milestone; it’s a game-changer for local businesses. While many business owners may overlook this feature, optimising for the Local 3-Pack can significantly boost your visibility and attract more customers. The Local 3-Pack is not just a set of search results; it’s a powerful endorsement from Google that can set you apart from the competition.
From setting up and optimising your Google My Business page to encouraging customer reviews and maintaining consistent, high-quality local SEO practices, there are actionable steps you can take to climb the rankings. While it’s not an overnight process, the long-term benefits are well worth the effort. Even if you don’t make it to the Local 3-Pack immediately, the improvements you make to your local SEO will still positively impact your overall online presence.
So, don’t underestimate the potential of the Local 3-Pack. With focused effort and perhaps some expert guidance, you can elevate your business to one of those coveted spots. Once you’re there, you’ll likely see a noticeable uptick in customer engagement and sales, proving that quality SEO is an investment that pays off.
Want to learn more? Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.
