SEO is a long-term strategy aimed at generating a steady flow of leads that will provide long-term inquiries, phone calls, and ultimately, clients for a law firm.
On the other hand, social media is designed to immediately present your content to potential clients.
Given the unique nature of the legal industry, clients rarely search for legal or law services online unless they urgently need assistance. The industry is reactive, and legal content is more likely to bore a user browsing through Facebook than result in a conversion.
Users seeking legal services turn to Google to connect with law firms that can assist them in their time of need. Regardless of which law firm seo services, whether you practice criminal law, family law, or property law, the intent remains the same. The research phase doesn’t commence until users require a law firm’s services.