There are many businesses, both local and international, vying for the top Google rankings using the same keywords as your business or blog. It’s likely that the pages on page 1 of Google for your relevant search terms come from companies that have worked with a reputable SEO company in Adelaide at some point.
But don’t be discouraged. Starting your SEO campaign later than your competitors doesn’t mean you can’t catch up. Google continually scans pages and updates the way it ranks content to better serve its users.
Google doesn’t favor websites simply because they’ve been at the top of the search engine results pages for weeks or months. Instead, it chooses to display pages that will best serve its customers (Google search users). To get ahead of your competitors, you need to design a website strategy that’s more relevant than theirs.