Marketing a Shopify Store: The Do’s & Don’ts

Ben Tippet

Ecommerce enterprises have developed quickly in the previous years and Shopify has turned into a standout amongst the most favoured platforms for online business today. In the event that you possess a Shopify store, you should continuously remain over the big picture and use productive marketing strategies that will drive activity, create sales and offer an enhanced client encounter. On the current blog entry, we will disclose “the do’s don’ts of marketing a Shopify store”, alongside tips and techniques you can use to get the most ideal comes from your marketing efforts and advance your business.

As Australian Shopify experts, we’ve got mixed news for you. The good news? Your target customers exist, and they’re just waiting to find you. The bad news? Most businesses won’t reach them without a proper marketing plan. So we’re going to let you in on a little secret… The marketing strategies most gurus don’t want you to know. Top tip: Consider bookmarking this blog or saving it for later. All right, let’s get started.

Do’s of Shopify Store Marketing

Dos Of Shopify Marketing

Investing in a robust and well thought out marketing strategy for your Shopify store is essential to achieving sales and profit goals. By understanding who your ideal customer is, leveraging social media outlets, executing email strategies and adhering to search engine optimization best practices you can successfully promote your Shopify store and attack its target audience.

Now, let us elaborate on each of these strategies so you can better understand how they can produce results in the world of electronic commerce.

Targeting Your Ideal Customers

Targeting your ideal customers is very important for any Shopify store because it brings in more conversions. Demographic as well as psychographic information of the target customers like age, gender, location and their interests or challenges they are facing is highly required for successful marketing campaigns. Engaging existing shoppers and attracting new ones simultaneously enhancing customer loyalty too. While showing ads to particular groups of people considering all the factors like demographics, behaviour etc. you make sure that your ad budget doesn’t get wasted by using specific targeting options which will give you better results from your efforts. Always check advertisements performances so that required changes can be implemented accordingly. This will Improve engagement and hence fine tune targeted audiences on a regular basis.

Utilising Social Media Platforms

Utilise Social Media Platforms

Social media platforms are a crucial component of digital marketing strategy for any business as it helps to target the potential customers and widen the consumer base. You can use social media platforms like Facebook, Instagram, Pinterest and TikTok efficiently in order to reach vast audience through organic approach or paid advertising options. Whether you are advertising your Shopify store on Google Ads campaigns or social media ads, they are the perfect solutions to promote your business online. One can achieve the boosted sales by leveraging user generated content (UGC) on platforms like Instagram which will add credibility to the advertised brand and enhance the trust of the potential customers.

Google Shopping. Ads also provide another great opportunity to expand one’s reach around all the possible channels where people might search for products offered by the company which is selling them – thus generating more sales towards an ecommerce website while targeting wide audiences with attractive visuals placed directly on their homepages thanks to these ads design accordingly so they are never ignored.

Last but not least, in spite of the nature of social media, its organic or paid – social media allows business owners to enhance visibility which ultimately leads to better results all around.

Some sectors excel remarkably well in certain areas, while others see more impressive outcomes through Google Shopping. The fantastic news? With our extensive experience working with hundreds of businesses all over Australia, we have the expertise required to guide you in making the most informed marketing decisions for your Shopify store.

Leveraging Email Marketing Campaigns

Gmail Email Marketing Example

Email marketing is certainly a tactic that Shopify owners can’t afford to ignore. With strategically constructed campaigns, you’ll be able to create new customers and motivate your current ones—thereby bringing more sales to your online store. To send emails successfully with Shopify, consider personalising emails according to recipients’ interests or preferences, automate messages when it’s feasible and including applicable products/offers in each and every email sent by your store.

Use software like GetResponse Email Automation for Shopify or Wishpond’s email marketing software to effortlessly carry out personalised and automated campaigns as well as segment audiences to keep merchant-shopper communication targeted, of course! If done right, harnessing the power of killer emails gives you a chance to establish rapport with shoppers over time that could very well translate to more money flowing into your business in the long run too.

Implement SEO Best Practices

Implement Seo Best Practices Header

Search Engine Optimisation (SEO) for Shopify has become a major factor for any eCommerce shop as it increases organic (and relevant) traffic to your website by optimising your content for search engines. With around 40% of consumers using popular search tools such as Google to research products, optimising your Shopify store for search engines should never be overlooked, it’s a great way to increase the number of visits to your website by potential customers.

you will gain insight into what people are searching for online and why they make purchases from your eCommerce business through a Shopify online store. Each page should have relevant keywords in their titles/descriptions as well as proper image alt tags. So you are set ahead of the game for the best SEO practices relating to the shop interface itself.

By using these best practices you can increase visibility while driving targeted traffic organically to one’s own digital platform. Thus attracting more clients to both their current Estorefront on Shopify plus any other relevant sites too.

Don’ts of Shopify Store Marketing

Donts Of Shopify Store Marketing

Putting effective marketing strategies in place for your Shopify store is crucial to achieve success. However, there are some common pitfalls that need to be avoided at all costs. Targeting ads incorrectly, over-personalising website design, failing to optimise for mobile and forgetting to collect analytics data and track can all hinder your progress. So, to ensure these mistakes do not occur we need to take a look at them in more detail. Targeting ads incorrectly – you may end sending the wrong signals, over-personalising website design – makes it harder for users to navigate a site if you do not optimise properly for mobile users it affects performance speed which is crucial seeing that a large majority of traffic now comes through handhelds, finally forgetting to analyse can lead you to take the wrong path when creating strategies with no proper feedback or actual engagement metrics.

Avoid Bad Ad Targeting

For marketing success, you need to target right in order to avoid wasting ads cost and to get better results. To segment your customers into different categories, run ads for customer personas then compare the results of worse campaigns. Use more granular targeting options to reach the right audience. Check the success of campaigns frequently and make necessary changes in order to improve both targeting precision as well as engagement with customers. Avoiding bad target allocation help you to save your precious resources plus get better returns on marketing activities performed by you.

Avoiding Excessive-customisation

Excessive customisation makes it hard for visitors to navigate a store and causes slowing in loading times, both of which could lead to bad effects for shoppers. Rather than that, create a nice ecommerce experience by optimizing product images and ensure that the website is mobile friendly with easy navigation. By having fewer customisations while retaining usability, you ensure that your customers have a great shopping experience and thus, drive sales as a result!

Not Ignoring Mobile Optimisation

More than 60% of all eCommerce traffic is generated through mobile devices, so it’s important that your Shopify store has optimized its design for this. To ensure the best shopping experience on smaller screens, check that the pictures are looking crisp without any cut-off parts and that there are no hidden calls to action or unwanted scrolling elements added in the page layout.

With successful optimization, you can be assured that customers will get an aesthetically pleasing view when they visit your website from their phones. They will not face any operation system incompatibility issues which may lead to potential increase in repeat business in the long run!

Avoiding Analytics and Data Tracking

When trying to optimize an eCommerce store on Shopify, it’s vital to have a clear idea in your mind, vigilantly keep an eye on key metrics and then act on the data you received. By installing tools like Google Analytics or KISS metrics, you can get useful insights on organic traffic that will eventually assist you in making marketing decisions that will lead to higher success rates. Data tracking is required if you wish to enhance website performance as well as customer engagement towards your store.

Maximising Your Marketing Efforts

Maximising Marketing Efforts

Now, you know the basics of promoting Shopify store, but let’s have a look at some additional ways to pump up these methods. Strategic partnerships, engaging content and utilizing Shopify apps are all great ways of boosting your store’s performance.

Let’s discuss these methods in details.

Forming Strategic Alliances

Working with influencers, media outlets and other analogous brands to create a target audience and promote brand awareness through collaborative campaigns. This in effect will increase the Shopify store’s sales. Nano, micro, macro or mega-influencers all provide different advantages in terms of reach vs cost. So do your research on who to partner here. Sending out custom messages will allow you to reach out to those who fit best into a campaign strategy that would leverage customer engagement as well as raise visibility of the store, ultimately improving chances of making more sales at a greater rate compared to before.

Developing Attention Grabbing Content

Creating interesting content like videos, blog posts and social media shares to showcase your products in a manner that both educates and intrigues customers. Visuals play a major role here when it comes to attracting people to your Shopify store as well as ensuring the content is relevant to its target audience. Optimising this material using the principles of Search Engine Optimisation will help increase brand awareness whilst building trust with shoppers, which will take you a long way towards establishing a more profitable online business.

Shopify Apps

For various automated tasks, email marketing management, loyalty and referral programmes, there are apps that Shopify stores can install to handle these operations. Some examples of popular Shopify apps include OptinMonster, Omnisend, ReferralCandy, Flashyapp Marketing Automation as well as ReConvert Upsell & Cross Sell.

They enable to extend the functionality of a store while allowing to conduct promotional activities in an efficient manner – two fundamental elements necessary in making any business endeavour thrive. Customers are also incentivised through review-rewarded points or repeat-purchase discounted pricing, which can serve as another layer towards boosting customer loyalty. In essence these tools help a lot in your shop’s success by simplifying different aspects concerning its marketing strategies.


To have a successful Shopify store, it is crucial to implement several marketing techniques such as attracting the right audience, utilizing social media tools such as platform and campaigns, as well as applying the right SEO strategies and avoiding beginner errors. Further steps may also be undertaken in order to give your business an additional edge, such as establishing strategic partnerships, creating engaging content on a regular basis and utilizing the array of shopify apps available out there. All these, if considered, may help maximise profits of any given shopify store!

Interested in learning more? Reach out to the Perth Digital Edge team to elevate your brand and outsmart the competition. Find your digital edge today.

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