How To Conduct A Competitor Keyword Analysis

Ben Tippet

The digital world is a race that requires you to understand the methods used by your competitors if you want success. Keyword competitive analysis helps provide this key information, enabling users to increase their content’s efficiency and beat opponents in search engine results pages (SERPs). In this post, we’ll be discussing how useful keyword competitive analysis is for improving rankings on SERP’s and providing guidance on its use with practical steps included. By developing an understanding of the power of keyword competitive research and techniques, there will be no competition that can stand in your way!

Key Takeaways

  • Keyword competitive analysis is a process used to gain insights into SEO competition and identify potential areas for expansion.
  • Benefits include identifying keyword opportunities, optimizing content for search intent, and increasing visibility on SERPs.
  • A successful keyword competitive analysis involves analyzing competitors’ strategies, discovering gaps & opportunities, developing an SEO strategy based on the findings and measuring success with metrics such as search volume & competitiveness.

Understanding Keyword Competitive Analysis

Conducting a keyword competitive analysis entails assessing your competitors’ tactics to identify potential avenues for improvement. By utilizing resources such as Google Keyword Planner, Ahrefs, Moz Keyword Explorer, Semrush and Ubersuggest you can begin dissecting the SEO competition in order to refine your search engine results pages (SERPs) rankings with greater focus and precision. To evaluate success levels of this strategy one should analyze fluctuations within ranking positionings. Organic traffic received & conversions stemming from particular keywords targeted by the implemented SEO plan. Assemble all available information on your competitor’s domain activities like that captured through investigations, use it to create an optimal Search Engine experience loaded with high quality content able to satisfy searcher inquiries efficiently.

The Benefits of Performing Keyword Competitive Analysis

Keyword Competitive Analysis With Magnifying Glass

Through competitor analysis, businesses can understand their target audience’s search intent and create tailored content that better answers customers’ needs. This SEO-based process of analyzing competitors helps to identify keyword opportunities which may ultimately lead to an increased presence on SERPs. By using keyword profile and assessing the competitive landscape, companies can prioritize keywords in order to maximize traffic generation and improve chances of outranking rivals online.

Uncovering High-Value Keywords

Incorporating the right high-value keywords, which have a lower level of competition and are in demand from users, can be an asset for SEO. Concentrating on these words improves search bar and visibility online and boosts traffic while also giving one’s brand or company an edge over its rivals.

To discover what key phrases contenders rank highly for, it is possible to assess their websites, use keyword research tools, and look at backlinks they possess. And trace their standings. Software such as Ahrefs, Semrush or Moz will help identify appropriate strong organic keywords with relevance to one’s own seo strategy.

Focusing these terms within your content should noticeably improve your SEO outcomes.

Gaining Insights into Competitors’ Strategies

Gaining an understanding of other competitors’ SEO tactics can be achieved through examining their keyword utilization. Tools like Moz’s Link Explorer, SpyFu and Ahrefs Site Explorer allow you to obtain comprehensive information about your competition such as rises in rank, decreases in ranking and rich snippet gains for keywords.

This knowledge can then be used to find competitors understand how they are boosting visibility on the web by assessing their link practices. Analyzing backlinks at both page level or domain is highly beneficial when creating your own unique SEO strategy which gives a huge competitive advantage overall.

Identifying Content Gaps and Opportunities

Content gaps are a common issue in SEO, and noticing them is essential for providing content that will boost organic traffic to your site. Examining what competitors are creating offers invaluable insight into topics or sectors you may be overlooking – allowing the creation of exclusive, useful material which meets customers’ needs and keeps you ahead in search engine results. Understanding these potential openings provides an advantage when it comes to dominating online markets. By filling such holes as soon as possible with pertinent information you can maintain visibility amongst other sites competing within this same space.

Essential Tools for Effective Keyword Competitive Analysis

Tools For Effective Kyword Competitive Analysis

The advantages of keyword competitive analysis can be capitalized upon by utilizing the right tools. To this end, some of the top-rated and highly efficient instruments for achieving success are Google Keyword Planner, Ahrefs, Moz Keyword Explorer, Semrush and Ubersuggest. Each one presents distinct features which enable you to evaluate your rivals’ tactics related to keywords while simultaneously uncovering options that could help advance your overall objectives. In order to take full advantage of a google keyword planner or any other tool in conducting competitive analysis for key words, it is important to explore all available avenues thoroughly.

Google Keyword Planner

Google Keyword Planner

Google Keyword Planner is a free tool that can be accessed through Google Ads and offers excellent insights for keyword research. This highly useful platform provides users with beneficial data such as keywords, search volume figures, search intent signals, competition levels and potential gaps in terms of the chosen words.

To analyze competitors’ usage of certain keywords using this utility, one simply needs to input their website URL into the planner then select “Get Ideas” button – resulting in an extensive list find competitors keywords comprising all those key phrases they are currently ranking well on SERPs (Search Engine Results Pages). Having attained these results, it becomes easy to come up with pertinent SEO strategies which would help you outpace your rival sites.

All things considered, Keyword Planner proves valuable when developing effective approaches linked to digital marketing due to its vast array of features revolving around some essential topics including but not limited to. Keyword ideas generation & analysis,volume searching outcomes as well as zeroing-in on overall intentions behind searchers query queries among other advantages mentioned above.


Ahrefs Homepage

Ahrefs is an efficient tool for rivalry investigation. It gives thorough insights into a rival’s overall performance, including keyword research, backlink analysis and competitor examination features. With the help of Ahrefs’ keyword research instrument, you can submit either seed keywords or rivals’ keywords. URL to create lists valuable keywords associated with search queries – this allows information about click through rate, difficulty of said words as well as cost per click connected metrics.

Apart from its abilities when it comes to discovering specific terms in searches. Ahrefs also offers great functionality regarding analysing websites’ link profiles, which enable identifying both quality and quantity that points towards other webpages plus referring domains along with anchor texts employed by competitors—allowing users comprehending their own url approaches more accurately while simultaneously looking out for new connections possibilities for personal website use too.

Moz Keyword Explorer

Moz Homepage

Moz Keyword Explorer is an extremely helpful keyword research tool created by Moz. It provides a unique collection of search terms and phrases to review, as well as offering users a ‘Priority’ score for easier exploration and personalized metrics in order to customize the analysis process.

To use this resource for examining competitor keywords, you can take these steps:

  1. Insert your rival’s website address into the program
  2. Compare which key words they are aiming at or ranking with 3. Utilize the device’s given insights on search frequency, how demanding/competitive certain expressions may be & related ideas 4. With such information available, it should enable informed decisions about choosing what expressions would work best for your SEO campaigns.

By taking advantage of all that Moz Keyword Explorer has to offer, you will gain more understanding regarding competitors’ strategies – allowing greater success from yours!


Semrush Homepage

Semrush is an extensive platform that gives you access to the most comprehensive keyword database. With features such as competitor analysis, site auditing and of course keyword research, this tool can help take your SEO strategy to a whole new level. Especially useful is its Keyword Gap function which allows for comparison between yourself and competing sites in terms of specific keywords – meaning users have more options available when it comes to unlocking opportunities for growth not being used by their competitors but could be beneficial for them if they were employed correctly. Subscription packages begin at $119.95/month and will allow Insights into how one’s content strategies compare against those favored by other brands in order to outrank competition based on key words like “keyword gap”.


Ubersuggest Homepage

Neil Patel’s Ubersuggest is a keyword research tool available for free. It analyzes data from sources like Google Keyword Planner to help marketers examine keywords and plan out SEO tactics as well as content strategy. Some of the features include finding new ideas, checking competitor’s standings, devising strategies based on keyword’s search volume data collected over time plus getting insights into locations where your competitors rank higher than you do in terms of keywording activities. Utilizing this software can give someone access to valuable information that could refine their optimization techniques which would ultimately aid with improving rankings in major search engines.

Step-by-Step Process for Conducting Keyword Competitive Analysis

Analysing Competitors Keyword Strategies

By understanding the advantages and techniques of keyword competitive analysis, you can now start applying a structured approach for efficient assessment competitor keyword research. First off, figure out who your leading competitors are before examining their keywords approaches to determine any gaps or possible opportunities in order to craft an SEO strategy that is tailored based on obtained insights.

Identify Your Top Competitors

To begin a keyword competitive analysis, you need to determine your major competitors. These organic competitors are the businesses and websites that appear in search engine results for relevant keywords. Easily locate these rivals through an online Google search using associated phrases or words.

Create a spreadsheet with this information listed out clearly so it is easily accessible when needed. Log both paid and organic outcomes from searching your target keywords and key terms – doing this will provide visibility into the competition landscape as well as guidance on how best to proceed SEO-wise.

Analyze Competitors’ Keyword Strategies

By studying your competition’s keyword tactics, you can leverage keyword research tools to inspect the words and phrases they are using in titles, headers and meta descriptions. This will enable you to monitor search volume, rivalry levels, as well as the relevance of search competitors to their chosen keywords.

Creating lists comprised of key terms is an effective way for managing keyword data while analyzing trends related to those topics helps discover new opportunities for expanding one’s own strategies when it comes down to competitive SEO practices or more precisely Competitive Keyword Research techniques that concentrate on elevating a website’s visibility via various Search Engines by better targeting certain sets of users based on such interesting insights gathered from observing competitors’ successful approaches concerning particular keyword types/groups of keywords utilized .

Discover Keyword Gaps and Opportunities

When it comes to keyword analysis and competitive analysis, recognizing potential keyword gaps and opportunities is crucial. By comparing your own keywords with that of competitors, you can recognize weaknesses in your SEO strategy as well as spot new areas for development.

A helpful tool used when conducting a Keyword Gap Analysis includes the functions offered by Semrush or Moz Keywords Explorer free tools such as their Ranking Keys feature which allows comparison between competitor URL’s against our own website URLs – yielding valuable information we could use to enhance our approach towards optimizing websites through search engine optimization (SEO).

Develop a Targeted SEO Strategy

Search engine competitive analysis can provide the essential information needed to create a successful SEO strategy. By studying competitor’s sites and understanding their optimization tactics, you will be able to identify gaps in your own approach as well as uncover any key opportunities that could result in higher search rankings for your website. To get started on formulating an effective strategy based on this data:

  1. Identify websites similar to yours which have strong SEO presence online;
  2. Examine what they’re doing right with regards to keywords, page optimizations etc.;
  3. Assess how they are performing via backlink checks;

Analyze all of this collectively and devise your customized solution accordingly. Doing so allows you to target areas where improvement is possible while positioning yourself better against competitors’ efforts, leading ultimately to increased SERP performance success!

Measuring the Success of Your Keyword Competitive Analysis

Measuring the impact of your keyword competitive analysis is essential to promote continual improvement and progress. Keeping track of data such as search volume, how difficult keywords are to rank for, where rivals are lacking, and related words can show you how well-executed your competitor’s keywords research has been so that you can make informed decisions concerning SEO strategy.

When rankings paid keywords in search engines begin increasing, it shows that those precise terms have paid off by bringing organic visits and higher visibility. This would demonstrate success with regard to key phrase competition analyses.

To ensure results continue progressing forward try tracking: keyword competitiveness,search volume along with relevant phrases plus any weaknesses from competitors, these combined help uncover an effective approach when implementing a successful SEO plan.


Performing a competitive analysis on keywords can provide you with invaluable information about what your competitors are doing and areas where you have an opportunity to outshine them. Through essential tools like Google Keyword Planner, Ahrefs, Moz Keyword Explorer, Semrush or Ubersuggest, it is possible to analyse in-depth and craft a tailored SEO plan that will help propel you up the search engine results pages. Realizing both your potential strengths as well as knowing how others play their game is key for success in online competition.

Frequently Asked Questions

What is the key competitor analysis?

Competitor analysis is a critical component of successful digital marketing, designed to give an overview on how rival companies have addressed similar obstacles and examine their capabilities with your own. It entails delving into the details of competitor’s url products, services, sales tactics and promotional strategies in order to strategically study opponents for gaining market power.

What is keyword competitiveness?

Gauging keyword competition is a way to estimate how hard it will be to rank for certain words or phrases on organic search, taking into consideration aspects like domain authority, page authority, backlinks quality and content relevance as well as the number of referring domains.

What is comparative keyword analysis?

A technique adapted from corpus linguistics, comparative keyword analysis is a process used to assess large volumes of text or corpora for social research. It allows users the capability to analyze up to 5 keywords (or lists) and gain insights into their performance through accessible metrics in one place. Proving useful across marketing uses such as SEO, PPC and content discovery.

How do we check the ranking keywords of competitors?

Using 5 main tools, such as HTML Page Source, Screaming Frog Spider, the Google Keyword Planner Tool, Ahrefs and BuzzSumo, we can investigate our competitors’ ranking keywords. To get an extensive list of these words simply go to enter a competitor’s website URL (along with any desired industry or location) then download all competitors keywords and their associated key phrases directly into your inbox!

How can I find my top competitors?

Identify your top competitors by performing a Google search using relevant keywords, or use a professional SEO tool like Semrush or Ahrefs for more comprehensive results.

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