Benefits of Google Ads Certifications

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Google Ads is one of the most widely used digital advertising platforms in the world, and becoming a Google Ads specialist can be a lucrative career choice. However, in order to become a certified Google Ads specialist, it is important to obtain a Google Ads certification. In this article, we will explore the benefits of becoming Google Ads certified, the cost of certification, what to expect from the certification exam, and what you should know before pursuing a certification in Google Ads.

Benefits of Google Ads Certifications

  1. Demonstrate Your Expertise

Becoming Google Ads certified demonstrates your expertise and knowledge of Google Ads, which can be valuable in obtaining new clients or a new job. It shows that you have taken the time to learn and master the platform, and are committed to your professional development.

  1. Access to Exclusive Resources

Google Ads certification provides access to exclusive resources and training opportunities, including the Google Search Certification Program and Google’s Partner Program. These resources can help you stay up-to-date with the latest Google Ads updates and best practices and can give you a competitive edge in the industry.

  1. Increase Your Earning Potential

According to PayScale, the average salary for a Google Ads specialist is around $60,000 per year. However, becoming Google Ads certified can increase your earning potential. Certified Google Ads specialists can earn up to 40% more than non-certified individuals, according to Google.

  1. Enhance Your Resume

Adding Google Ads certifications to your resume can make you stand out to potential employers. It demonstrates that you have a specialised skillset and are committed to your professional development. Additionally, being certified in multiple Google Ads specialisations can make you even more desirable to potential employers and give you the “Google Ads certification logo” for your CV.

Is the Google Ads Certification Exam Free?

One of the most frequently asked questions about Google Ads certifications is whether the certification exam is free. Unfortunately, the answer is no. The Google Ads certification exams are not free. However, the cost of certification is relatively low compared to other professional certifications. The cost of Google Ads certification is $50 per exam attempt. This fee applies to all Google Ads certification exams.

How Much is Google Ads Certification?

As mentioned earlier, the cost of Google Ads certification is $50 per exam attempt. However, there are several certification exams offered by Google Ads. You can become certified in Google Ads Search, Google Ads Display, Google Ads Video, Google Ads Shopping, and Google Ads Apps. Each of these certifications requires a separate exam, and each exam costs $50.

What Happens if You Fail Google Ads Certification?

If you fail a Google Ads certification exam, you can retake the exam after 7 days. There is no limit to the number of times you can retake the exam. However, you will need to pay the $50 exam fee each time you retake the exam.

What Should I Know Before Pursuing a Certification in Google Ads?

Before pursuing a certification in Google Ads, it is important to have some basic knowledge of digital marketing. This includes understanding the different types of digital advertising, the various channels for digital advertising, and the metrics used to measure digital advertising success. It is also important to have some experience with Google Ads. This could include running campaigns, creating ads, and managing budgets. Having hands-on experience with Google Ads will help you better understand the concepts covered in the certification exams.

What Google Ads Certification Should I Get First?

If you are new to Google Ads, it is recommended that you start with the Google Ads Search certification. This certification covers the basics of creating and managing search campaigns on Google Ads. It is a good foundation for the other certifications, which build on the knowledge and skills covered in the Google Ads Search certification.

How Many Questions is the Google Ads Certification Exam

The number of questions in the Google Ads certification exams varies depending on the specific certification. The Google Ads Search and Google Ads Display certification each have 50 multiple-choice questions that must be completed in 75 minutes. The Google Ads Video certification has 50 multiple-choice questions that must be completed in 90 minutes. The Google Ads Shopping certification has 63 multiple-choice questions that must be completed in 90 minutes. Finally, the Google Ads Apps certification has 65 multiple-choice questions that must be completed in 90 minutes.

Are Google Ads Certifications Hard?

The difficulty of the Google Ads certification exams varies depending on your level of experience with Google Ads. If you have hands-on experience with Google Ads and are familiar with the platform and its features, the exams may not be as challenging. However, if you are new to Google Ads, it may take some time to study and prepare for the exams. The good news is that Google provides study materials and practice exams to help you prepare.

How Many Hours is Google Ads Certification?

The amount of time it takes to complete a Google Ads certification varies depending on your level of experience and familiarity with Google Ads. If you have hands-on experience with the platform and are familiar with its features, you may be able to complete the certification in a few weeks. However, if you are new to Google Ads, it may take several months to prepare and study for the exams.

Conclusion

Becoming a Google Ads specialist can offer many benefits, including demonstrating your expertise, access to exclusive resources, increasing your earning potential, and enhancing your resume. Earning a Google Ads certification is a great way to become a Google Ads specialist certification and demonstrate your expertise in the platform. While the certification exams are not free, the cost is relatively low compared to other professional certifications. Before pursuing a certification in Google Ads, it is important to have some basic knowledge of digital marketing and hands-on experience with Google Ads. It is also recommended that you start with the Google Ads Search certification, which provides a good foundation for the other certifications. With proper preparation and study, becoming a certified Google Ads specialist can be a valuable investment in your career. Want to learn more? Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.

Resource: Maximising Results with Professional Google Ads Management Services

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