12 Tips to Improve Your Web Design

Ben Tippet

In this blog post, we will be giving you twelve great tips to improve your web design and make your website stand out in the competitive online world. With an appealing visual layout combined with enhanced user-friendliness, these points are sure to help transform your site into a high-performing platform! Are you ready for taking on new steps towards improving the look of your website?

1. User Experience

User Experience Framework

Designing a website is essential to success for both business and company websites. It should not only be aesthetically pleasing, but prioritise excellent user experience with the likes of content, navigation structure, messaging functionality as well as improve conversion opportunities that could potentially lead to more revenue. User experience offers benefits such as repeat purchases from potential customers along with heightened brand awareness, all leading up to a better impression on them in regards to your organisation’s identity. Failing to acknowledge this may result in overlooked information, difficulties navigating through or disorienting layouts which would affect eventual results negatively. Thus dedicating emphasis towards optimising this will deliver prosperous returns like increasing conversions and consequently profit boosting.

2. Simple Web Design

Website Wireframe

Creating a website should target the emotions of visitors rather than just provide long-winded information. To ensure readability and user experience, one must focus on essential elements such as typography, images, negative space and avoid typical stock photography. By utilising web design tips to keep the page succinct with targeted phrasing while maintaining an uncluttered layout it can be optimised even for smaller screens like those found in mobile devices. Clean designs are necessary when aiming to effectively communicate your message.

3. Optimise for Search

Optimise For Search

Investing in SEO can help your website become visible and more easily discoverable to potential customers. Working with an experienced professional on a targeted keyword strategy will lead to better search engine rankings for the site.

Improving page loading speed is also important when it comes to optimisation, as faster sites improve user experience while increasing chances of higher placement within search results. Creating mobile-friendly pages is essential because these are given preference by most modern engines during ranking processes.

4. White Space

Utilising white space, also referred to as negative space, is an essential part of web design. It gives visual breaks which improves readability and leads users’ attention to crucial content. The inclusion of this feature into your website’s structure can have a positive effect on its usability for mobile device visitors, particularly by creating clarity in comprehension and aiding with their navigation through the page. Making proper use of white space has many benefits like guiding user experience. It helps organise items on screen providing them a sense of balance and harmony while establishing hierarchy between elements simultaneously, all leading up to an overall more satisfying journey for those accessing your site from desktops or mobile devices alike.

5. Engaging Content

Engaging Content

Creating high-quality content is a fundamental part of any successful website. To ensure your website offers value and effectively reflects your brand, it’s essential to invest in professional writing services.

By including versatile pieces such as informative articles, alluring images and heartfelt reviews from real customers, you can sustain visitor engagement while delivering an enjoyable user experience that establishes a positive relationship with potential buyers resulting in more conversions.

6. Website Navigation

Website Navigation

For a successful website, effective navigation is essential. To boost user satisfaction and reduce bounce rates, it’s important to streamline the layout of your site’s navigational structure. By simplifying content and forming an organised hierarchy, visitors can easily access what they’re looking for. Plus, utilising responsive design helps ensure continuity across all devices including mobile phones. This will greatly improve the overall experience on your website!

7. Mobile-Friendly

Mobile Friendly Design

Website design for mobile devices is essential as the majority of users access the internet from these devices. Google favours sites that are optimised to display on smaller screens, making it a key feature when creating websites. Responsive design and easy-to-use buttons should be part of this process in order to cater to mobile visitors’ needs and preferences. It’s necessary for website accessibility and user appeal if you want your site seen by more people.

8. Calls-to-Actions

Website Call To Action

Creating clear and consistent calls-to-action (CTAs) is essential in directing visitors to conversion, depending on their stage of the buyer’s journey. Setting up useful CTAs across your website can help amplify user participation and push conversions.

Select the best suited CTA for each page so it syncs with your brand message as well as what users are aiming for. By properly setting callouts at strategic spots such as above navigation bars, after elements that need actioning or on bottom parts of webpage pages you can lead them towards particular actions more effectively.

9. Social Sharing Options

Social Sharing Options

When it comes to increasing the reach and visibility of your brand, social sharing options are a must. To make content easily sharable, consider adding social media icons in the footer section of your website so that users can quickly spread awareness without distracting from main topics. Using client testimonials or success stories can create trust among potential customers who visit you online.

10. Visual Elements

Creating an impressive website is dependent on selecting the right visuals. To authentically convey your message and brand, quality images and graphics are critical to ensure a polished appearance. Unoriginal stock photos should be avoided as they can decrease credibility with potential customers. Instead opting for unique pictures that reflect your company’s identity and catch the attention of viewers in your target market. High-quality visuals play a key role in forming an engaging online presence tailored specifically for you.

11. Performance Testing

Website Performance Testing

It is essential to conduct consistent tests and analyses of website performance in order to pinpoint areas for improvement. By utilising tools such as heatmaps or conversion path analysis, you can gain useful insight into your page’s success rate and customer behaviour.

For optimal results, assess the effects of any changes made on a weekly or bi-weekly basis – this ensures that users will be presented with an easygoing interface when visiting your site. Regular monitoring should also take place so adjustments can be quickly implemented based off the data collected from all testing methods employed.

12. Web Design Trends

Maintaining an up-to-date and competitive presence on the web requires staying aware of developments in design trends. Developing your abilities as a designer is essential for adapting to technological advancements, techniques, and strategies that are emerging. It’s indispensable for any website creator or developer to regularly update their knowledge base regarding designing practices so that their sites will stay attractive, timely relevant, and have potential growth capabilities. As such, Pinterest should be used by those within this field to keep abreast with new patterns along with desired images colors layouts etc.. By being cognisant of the current designs present, it makes sure websites remain engagingly viable from day one through ongoing maintenance.


By following these 12 helpful tips, you can give your website a significant upgrade. Improving user experience and overall performance. The essential steps include: concentrating on the user journey, decluttering design to make it simpler and easier to use, optimising for search engines so people can find it more easily online, using whitespace efficiently as a useful tool in webdesigning, creating appealing content that engages with visitors quickly and encourages them to explore Streamlining navigation processes while also making sure they’re mobile-friendly for those accessing your site from smartphones or tablets , incorporating effective calls-to action persuading customers into taking certain actions., implementing social media sharing options allowing visitors an easy way of spreading the word about their experiences within your website’s realm, all this supplemented by wisely selected visual elements completing the harmonious presentation. Last but not least, testing regularly along with careful analysis of data helps determine if any changes are necessary. Staying up-to-date should always be part of every successful web designer’s mantra when striving towards best possible results!

At Perth Digital Edge, we are web design specialists, collaborating closely with you to bring your dream business website to life. As a full-service agency, we don’t just stop at design; we also craft compelling content and engineer layouts optimised for conversion rates, offering a transformative user experience that elevates your online business presence. Plus, we build with SEO in mind, positioning you for optimal search engine visibility. Contact the team at Perth Digital Edge to elevate your brand and stay ahead of the competition. Find your digital edge today.

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